CX and how an organization orchestrates strategies to ensure that this enterprise-wide team sport develops durable profitable relationships with customers is undergoing a massive shift that is blurring the lines between functional fifedoms. So how will technology stacks and solutions follow suit? Constellation Research principal analyst covering CX sits down with SAP CX's Nitin Badjatia to discuss the shifting tides of function and functionality...and the big bite SAP took of its own CX stack to establish a more intelligent, intuitive and contextual application stack for its own customers.