Event Organizers Must Exercise An Abundance Of Caution


Source: Constellation Research, Inc. Ambient Experience Summit 2020 Atlanta

Amidst the backdrop of coronavirus fears and the spread of COVID-19, event organizers must make the tough decisions on whether or not to host their events or cancel.  The decisions are not easy to make  Given the lack of good information on how the virus is transmitted and how contaigous the virus can be, most event organizers have opted for an abundance of caution.  A few have declared cancellations given their business models or the spread of outbreak among their core demographic.  In fact, a few mega events such as Mobile World Congress (large number of chinese based vendors) and Italy’s Carnival and the Greek Aporkies (recent country specific outbreaks) have been cancelled.

The fears and realities of hosting events amidst a rising epidemic and a potential global pandemic require new guidelines and procedures for all event organizers.  Once the fears subside, business must continue and events will continues, but short of hosting virtual rooms and zero human contact, organizers will have to consider rules based on a number of factors:

1. Apply Pre-Event Pre-Cautions

  • Develope strict and precautionary attendance policies and restrictions.  Use the latest trackers to determine whom to limit attendance from.  At the time of this blog post, most event organizers suggest a limitaion for potential attendees whom have visited within the past 60 days the coutnries of China, Italy, UK, UAE, Iran, South Korea, and Hong Kong.  However, targeting individual countries may become futile.  Use the Johns Hopkins live-tracker to determine which countries may pose the greatest risk as these changes happen in real-time.
  • Screen guests based on where they have visited.  Ask international attendees to produce their passports.  Any guests that have visited the targeted list of high risk countries in the past 60 days should not be cleared for entry into the event venues.   US based events should adhere to the travel restrictions and guidance of the U.S. Department of State
  • Apply generous cancellation policies given the current situation. Most event organizers have provided attendees the ability to apply their fees to the next year’s event. Some have provided refunds.  A very few have not provided any refunds.
  • Discourage attendees who have any flu-like symptons to attend.  Attendees who have a runny or stuffy nose, fever, cough, sore throate, symptoms of diahrreha, and symtoms of vomittting within the previous two weeks of the event should not attend the event.  Event organizers should make no exceptions.  Keep in mind with spring allergy seasons ahead of us, this will be a tough call.
  • Establish data collection waivers  in order to enable public health tracking.  Secure waivers for global privacy regulations to track any incidents.  Most organizers are implementing GDPR and PDPA waivers.
  • Partner with local authorites and health agencies.  Closely monitor World Health Organization (WHO) and Centers for Disease Control (CDC) guidelines and all new developments.  Apply new policies based on disease transmission etiologiies. 
  • Update all attendees on the latest developments.  Send frequent updates to attendees on attenendance criteria and  on site health and safety rules.  Most send a notice two-weeks in advance, one-week prior, three-days prior, one day prior, and throughout each event day.

2. Enforce Day Of Event Pro-Active and Cautionary Measures


Source: Constellation Research, Inc. Ambient Experience Summit 2020 Atlanta

  • Conduct temperature screenings at the event venue.  Most event venue operators or event organizers will screen using thermal scanners outside the venue.  All attendees will be subject to passive temperature screening measures.  Indiviuduals with temperaturs higher than 100 F (38 C) should be escorted to an isolation holding room.  Medical personnell will interview and quarantine the person if necessary.
  • Establish an isolation holding room with local public health authorities.  Event organizers should work with health agencies to staff a isolation holding room for supsected cases and implemention of standard operating procedures for disinfection.  The isolation room should be staffed with trained medical professionals and follow proper infectious disease protocols.
  • Require rigorus physical cleaning of the venue.  Require wipe-downs for all microphones and speaker monitors.  Increased frequency of physical cleaning and usage of appropriate disinfectant agents for door knbos, lecturns, escalator hand rails, trash recepticles, water stations, elevator bottons, chairs, registration tables, and bathrooms.  Prepare for a provision of personal protective equipment (PPE) and roll out restricted entry and exit plans as needed.
  • Provide hand sanitiers and masks.  Ask all visitors to use hand sanitizers before entering the event and make sanitizer available throughout the event.  Make face masks available for all attendees if they feel unwell.
  • Display of health advisories at event venue. Remind attendees to keep personal hygiene high, provide notices on hand washing and also minimizing physical contact.
  • Implement a “No Hand-Shake: policy at the event.  Use fist bumps, elbow bumps, virtual hugs, waves, and other mechanims to replace the handshake during the crisis.   Wash all hands with soap and water for at least 20 seconds, especially after any eating, blowing of the nose, coughing, sneezing, and using the bathroom.
  • Reques all attendees and exhibitors evaluate their own health and that of those they're in close contact with.  Feel free to report to any event organizers anyone that feels unwell you come in contact with.  Encourage attendees whoa re sick or showing symptoms of illness to stay home.
  • Increase medical personnel and security on-site.  Staff up to handle medical emergencies, provide on-site diagnosis, prepare the event venues, and oversee event medical operations.

3. Follow-up Post Event

  • Ask health outcomes in the post event surveys to attendees.  Use these surveys to monitor post event for diseases transmisision.  See if any attendees are feeling unwell to prevent the spread of future transmission.
  • Prepare event attendee data in case an outbreak occurs. Expect health authorities to ask for event attendee data should an outbreak be traced back to the event.  Apply data collection for tracking of attendees post event.

4. Use These Resources To Track The Coronavirus Spread