Title Publication Date Research Product Business Research Theme
Market Trends: Solving for Customer Experience in a Post-CRM World Q1 2021 Trends Data to Decisions, Marketing and Sales Effectiveness, Future of Work, Next-Generation Customer Experience, Tech Optimization
Market Overview: Field Service Management Q1 2021 Market Overview Next-Generation Customer Experience
Value and Volume Based Engagements Q1 2021 Big Idea Marketing and Sales Effectiveness
Strategies for Managing Customer Data Q2 2021 Best Practices Data to Decisions, Future of Work, Marketing and Sales Effectiveness, Next-Generation Customer Experience
Rethinking Engagement Analytics for the Experience Age Q2 2021 Big Idea Data to Decisions, Marketing and Sales Effectiveness, Next-Generation Customer Experience
Defining "Modern" Business Applications for CX Q2 2021 Big Idea Data to Decisions, Marketing and Sales Effectiveness, Future of Work, Next-Generation Customer Experience
Headless Architecture vs. Headless Content Q3 2021 Big Idea Marketing and Sales Effectiveness, New C-Suite, Next-Generation Customer Experience