Title Publication Date Research Product Business Research Theme
Big idea – Customer Understanding: What It Is and How to Get It Q1 2019 Premium Research Digital Marketing and Sales Effectiveness
Big Idea: Unifying the Employee and Customer Experience Q1 2019 Premium Research Digital Marketing and Sales Effectiveness, Future of Work
Astrochart - Next Generation Customer Experience Q2 2019 AstroCharts Next-Generation Customer Experience
Market Overview: Capabilities for Customer Understanding Q2 2019 Premium Research Digital Marketing and Sales Effectiveness
Big Idea: Customer Understanding Is a Strategic Decision Q2 2019 Premium Research Digital Marketing and Sales Effectiveness, Next-Generation Customer Experience
Market Overview: Customer Experience Q3 2019 Premium Research Digital Marketing and Sales Effectiveness, Next-Generation Customer Experience
Big Idea: Just Because You Can Doesn’t Mean You Should Q3 2019 Premium Research Digital Marketing and Sales Effectiveness, Digital Safety & Privacy, Future of Work
Big Idea: Customer Understanding Rests on Employee Experience Q3 2019 Premium Research Digital Marketing and Sales Effectiveness, Future of Work
Trends: What Developers Are Teaching Marketing, Sales, and Service Q4 2019 Premium Research Digital Marketing and Sales Effectiveness, Tech Optimization