Why Subscription Business Models Create Win-Win Relationships for Vendors and Customers

Shifts to subscription business models in the consumer world have permeated the enterprise for both software and hardware. As buyers seek access to greater rates of innovation, technology vendors must adjust their business models to deliver on new buyer trends and technology disruption. The shift from hardware to software and from ownership to access leads to a subscription economy culture that results in happier customers, higher valuations and faster cycles of innovation. These win-wins provide a foundation for successful technology adoption and business transformation for technology customers.
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