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CREventReport: Adobe Summit 2022 Day 1

Day 1 of Adobe's annual celebration of experience got personal. Liz Miller shares her hot take on the kickoff keynote and some of the updates that Adobe Summit 2022 had in store. To check out Day 1 of Summit for yourself, visit summit.adobe.com 

Marketing Transformation Matrix Commerce Next-Generation Customer Experience Chief Executive Officer Chief Marketing Officer Chief Data Officer On cx_convos <iframe src="https://player.vimeo.com/video/688869458?h=d37e028338&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" width="1280" height="720" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen title="CREventReport: Adobe Summit 2022 Day 1"></iframe>
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ConstellationTV Episode 29

ConstellationTV Episode 29 covers the latest in tech news, new Constellation research from Doug Henschen and a unique POV on the Russia/Ukraine conflict from Constellationr analysts Dion Hinchcliffe, Liz Miller and Holger Mueller. 

On ConstellationTV <iframe src="https://player.vimeo.com/video/686378453?h=596b5a28f6&amp;title=0&amp;byline=0&amp;portrait=0&amp;speed=0&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" width="960" height="540" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen title="ConstellationTV Episode 29"></iframe>

News Analysis: Big Tech's Role In Supporting Ukraine

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Massive Dilemma In Taking Action

As famously put by Peter Parker in Spiderman, "With great power comes great responsibility".  The digital giants are walking a thin-gauged tight rope.  On one hand, they feel compelled to assist Ukraine. On the other hand, they face potential loss of future business, retaliation in fines, arrests, or service shut downs by the Russian government. In fact, Russia has passed laws to put western tech companies under their jurisdiction. 

However, not taking action or holding a position of neutrality could be seen as not standing up for western values.  Digital giants and big tech companies that take no action could face a barrage of cancel culture actions from customers, shareholders, and partners.  This show of support and compliance with an authoritative government would negatively impact their brand.

In general, the tech companies have not faced US sanctions to take action.  As private companies, they have independently chosen to stand up to Putin with hopes that they will not shut down access to services in Ukraine and Russia. 

Actions Taken To Date Balance Restricting Propaganda While Keeping Services Open

Social networks are being used by dissidents to organize and push back against Putin's forces.  Given Ukraine's tech work force, the ties to western countries are strong and come from their decades of product engineering expertise, outsourced engineering capabilities, and strong engineering and math talent.  In general, tech companies are aiding Ukraine by blocking Russian state-run media sites such as Sputnik and RT.  Furthermore, tech companies are monitoring for cyber attacks.  Consequently, Russia sees these tech giants as actors in conflict by restricting sales, ads, and information flow.  Here's what the digital giants have done to date (see Figure 1):

Figure 1. Big Tech Actions In Russian-Ukraine War

 

Organization Ceased Sales Blocked State Owned Media Halted Services Addressing Misinformation Activated Services Provided Free Services
AirBnB         Free housing  
Apple Products and services Taking Sputnik and RT off App Store Turned off traffic conditions in mapping      
Google   Blocking YouTube channels for RT and Sputnik Turned off traffic conditions in mapping Monitoring deep fakes   Protecting 100 Ukranian Websites with cyber security
Meta   Restricting RT and Sputnik in EMEA   Monitoring deep fakes    
MIcrosoft   Limiting downloads of state run media services   Deranking RT and Sputnik search results    
Netflix Not adding 20 government supported content sites          
Snap Halting ad sales in Russia and Belarus   Stopped advertising in Ukraine and Russia      
SpaceX         Starlink offerred to Ukraine  
Twitter   Tagging RT and Sputnik   Moinitoring russian interference    
AT&T           Free phone calls from US to Ukraine
Verizon           Free phone calls from US to Ukraine
  • AirBnB - offered free housing to Ukrainians fleeing
  • Apple – ceased sales of products in Russia, Apple Pay limited. Traffic and live incidents on Apple Maps halted. RT and Sputnik apps taken off the AppStore
  • Facebook – tagged Russian Governments, restricting Russia’s RT and Sputnik In Europe
  • Google – blocked YouTube channels and RT and Sputnik, disabled traffic conditions on Maps, taking action against hacking and influence operations providing protection to 100 Ukrainian websites.  Services still available in Russia.
  • Microsoft – limited downloads of Russian state media services focusing on hacking threats, deranking RT and Sputnik on search results.
  • Netflix – not adding 20 government controlled stations to streaming service yet.
  • Snap – stopped all advertising in Russia Ukraine and Belarus. Halting ad sales in Russia and Belarus
  • Space X -  activated Star Link for Ukrainians
  • Twitter – banned RT and Sputni ads, monitoring for deep fakes
  • US Phone carriers - waived fees to customers who are calling Ukraine

Binance and Coinbase have taken a neutral stance of not unilaterally freezing funds as those actions would be contrary to the decentralization movement and blockchain principles.  Meanwhile, institutions such as MIT have servered ties with a Russian Research university.

The Bottom Line: Powerful Tech Companies Have Chosen Sides

The balance between keeping services open and restricting misinformation places the big tech companies in the cross hairs of the Putin regime.  These public companies have taken a side with their western governments instead of remaining neutral.  In this case, the actions align well with democratic values and the support of a country under attack.  However, the actions of these companies and organizations should remind the general public the awesome power of big tech and how this concentration of power can be abused without proper checks and balances.

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The ESG Imperative: Get Set to Report and Plan Against Environmental, Social and Governance Measures

The handwriting is on the wall. If your organization has yet to embrace environmental, social and governance (ESG) best practices, reporting and data-driven planning, it will soon be compelled to do so. It will happen through emerging financial disclosure requirements for public companies. And with public disclosure requirements will come the scrutiny of ratings agencies, shareholders and would-be investors and lenders.

Not a public company? That may not matter, as many public companies are already turning to their private partners to ensure that their social and governance policies are in line with their own and that supplier environmental impacts are accurately reflected within their own disclosures. No less important will be the growing scrutiny of consumers and public opinion, as ESG-related measures become more visible and measurable.

Defining Terms

To better understand the growing interest in ESG initiatives and disclosures, let’s take a closer at each category:

  • Environmental criteria include carbon emissions, water and waste management, and material sourcing with an eye toward climate change and meeting reduction targets.
  • Social criteria include diversity, equity, inclusion, labor relations, community relations, and customer data privacy and security.
  • Governance criteria examine company leadership and board governance, executive pay, audits, internal controls, business ethics, intellectual property protection, and stakeholder rights.

Why Now?

All three categories have been on corporate agendas for some time, but criteria such as carbon emissions, diversity and inclusion, data privacy and business ethics have been in the headlines in recent years. Leaders on the E in ESG have already embraced voluntary frameworks, such as those from the Taskforce on Climate-Related Financial Disclosures (TCFD), the Carbon Disclosure Project (CDP), and the Sustainability Accounting Standards Board (SASB). But we’re now reaching an inflection point whereby disclosures will no longer be voluntary.

On November 3, 2021, the International Financial Reporting Standards Foundation (IFRS) – the body sets accounting standards in more than 140 countries – established the International Sustainability Standards Board (ISSB) with the goal of delivering a comprehensive, global baseline of sustainability-related disclosure standards. While many U.S.-based companies use GAAP rather than IFRS standards, the US Securities and Exchange Commission is headed in the same direction. In 2021 the SEC solicited comments from public companies and signaled its intention to propose disclosure and governance rules around carbon, human capital and cybersecurity risk as soon as the first half of this year.

Carrots and Sticks

There are many reasons that 71% of US Fortune 100 companies already have carbon reduction targets in place and that 54% of these firms also acknowledge the risks of climate change in their reporting. It’s not just that they’re subject to rising global regulatory pressure and scrutiny from partners. Nor is it just that they’re trying to “do the right thing” or win over ESG-driven investors and consumers. There’s also the fact that carbon and related waste are costly (all the more so amid geopolitical instability and rising inflation). Eking out every possible bit of carbon-related cost goes straight to the bottom line. There’s also that fact companies are struggling to hire and retain people. Inclusive policies can go a long way toward improving a company’s reputation and building a more loyal and sustainable workforce. Finally, there’s the fact that better-governed organizations are invariably more stable, sustainable and profitable than those with blind spots and a lack of checks, balances and clear, well-enforced policies.

Next Steps

For all the reasons cited above, I added ESG-related financial reporting and planning to my data-to-decisions research agenda late last year (soon after the formation of the ISSB). Yes, lots of companies have been leading the way on disclosure and niche vendors have been toiling away on ESG-supporting technology for years. But it’s now obvious that ESG measures are going mainstream. But as every CFO will recognize, ESG criteria will be just another piece of the reporting and planning challenge. For that reason, vendor consolidation (as well as organic innovation and development work) are clearly ahead for tech vendors that deliver disclosure and planning capabilities.

As demonstrated by recent announcements by Google, Salesforce and SAP, among others, mainstream tech vendors are quickly adding ESG-related capabilities to their portfolios. And as the tech landscape evolves, tech buyers will need help figuring out ESG in the context of their other reporting and planning requirements.

I’m currently surveying tech vendors to detail the ESG-related capabilities that they offer today and what they plan to add to support ESG-related reporting and financial and operational planning. My next step, in the coming weeks, will be to deliver a report on what’s out there and which vendors have concrete, near-term plans to step up their ESG capabilities. It’s already clear that disclosure options (from the likes of Insight Software and Workiva) are more plentiful than ESG-specific planning capabilities (like those offered by IBM’s recently acquired Envizi unit and by Workday). But I’ve talked to at least a few vendors that have planning solutions in the works.

From my perspective, ESG is hugely important, but it’s also just a piece of the puzzle, along with many other performance measures, business risks and regulatory concerns. Better that the ESG capabilities are incorporated into existing tools and platforms rather than requiring entirely new investments that might create new siloes of specialized data and analysis. ESG must be a holistic part of the totality of what organizations stand for and how they perform.

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Constellation Cloud Convos: Episode 5

The following video is the fifth and final episode in a series of conversations about cloud technology between Holger Mueller, Constellation VP & Principal Analyst, and Thomas Saueressig, SAP Executive Board Member. In this segment, Thomas answers the question, "What is coming next in the cloud at SAP?"

On cloud_convos <iframe src="https://player.vimeo.com/video/686295112?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" width="960" height="540" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" title="CR Cloud Convos: Episode 5"></iframe>

Constellation Cloud Convos: Episode 4

The following video is the fourth episode in a series of conversations about cloud technology between Holger Mueller, Constellation VP & Principal Analyst, and Thomas Saueressig, SAP Executive Board Member. In this segment, Thomas answers the question, "How does SAP help customers move to the cloud?"

On cloud_convos <iframe src="https://player.vimeo.com/video/686292521?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" width="960" height="540" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" title="CR Cloud Convos: Episode 4"></iframe>

Constellation Cloud Convos: Episode 3

The following video is the third episode in a series of conversations about cloud technology between Holger Mueller, Constellation VP & Principal Analyst, and Thomas Saueressig, SAP Executive Board Member. In this segment, Thomas answers the question, "How does SAP offer cloud today?"

On cloud_convos <iframe src="https://player.vimeo.com/video/686290118?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" width="960" height="540" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" title="CR Cloud Convos: Episode 3"></iframe>

Research Report: Trends - Inside The MIndset Of The Midmarket Buyer

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Research Report: Trends - Inside The MIndset Of The Midmarket Buyer Trends Inside The MIndset Of The Midmarket Buyer rwang0 Tue, 02/22/2022 - 07:58

Data Shows Priority Shifts From Pre-Pandemic To Post-Pandemic

Midmarket executives have always been challenged by a culture of scarcity. Limited access to funds, talent, and innovation has often created a barrier to entry into and exit from new markets, industries, and ecosystems. During the COVID-19 pandemic, these leaders have made shifts in their buying behaviors and technology investments. Constellation’s latest midmarket analysis chronicles these findings and identifies the shifts during the 2020-to-2022 budget cycles. This emerging postpandemic strategy signifies the first steps to the Great Refactoring ahead.

Tech Budgets Shifting From Peak Operational Efficenty To Revenue And Growth

Prior to the pandemic, midmarket leaders invested tech budgets primarily in operational efficiency and cost. During the pandemic, both operational efficiency and cost (41.6%) and regulatory compliance (31.5%) saw higher-than-normal investment. The shift to a focus on revenue and growth (24.0%) in 2022 comes as reductions in investment for operational efficiency and cost (31.5%) and regulatory compliance (25.8%) drop from 2021 peak highs (see Figure 1).

This budget shift to revenue and growth and strategic differentiation indicates an optimism for those enterprise that survived the economic onslaught of the pandemic. Winners and survivors have seen the impact of digital channels, digital business models, and digital monetization. Constellation believes this frameshift from old models to new models built on analytics, automation, and artificial intelligence (AI) will play out in continued investments in technology and platforms.

Figure 1. Operational Efficiency Drives Budget Decisions As Revenue And Growth Gain Steam

2022 Midmarket Budget Priorities

To access the report: go to the Constellation website

Your POV

Trying to understand the mindset of the mid market buyer? Wondering how peers are prioritizing tech budgets?

Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org. Please let us know if you need help with your strategy efforts. Here’s how we can assist:

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  • Demystifying software licensing

Reprints can be purchased through Constellation Research, Inc. To request official reprints in PDF format, please contact Sales.

Disclosures

Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy,stay tuned for the full client list on the Constellation Research website. * Not responsible for any factual errors or omissions.  However, happy to correct any errors upon email receipt.

Constellation Research recommends that readers consult a stock professional for their investment guidance. Investors should understand the potential conflicts of interest analysts might face. Constellation does not underwrite or own the securities of the companies the analysts cover. Analysts themselves sometimes own stocks in the companies they cover—either directly or indirectly, such as through employee stock-purchase pools in which they and their colleagues participate. As a general matter, investors should not rely solely on an analyst’s recommendation when deciding whether to buy, hold, or sell a stock. Instead, they should also do their own research—such as reading the prospectus for new companies or for public companies, the quarterly and annual reports filed with the SEC—to confirm whether a particular investment is appropriate for them in light of their individual financial circumstances.

Copyright © 2001 – 2022 R Wang and Insider Associates, LLC All rights reserved.

Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Executive Network

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New Release: Week Two Q1 2022 Constellation ShortList™ Portfolio Updates

Today, we launched the final set of updates to our Constellation ShortList™ portfolio, including 26 new and updated lists.

Each technology vendor on this list has been chosen based on their products and services offering. Our analysts consider technology investment, use cases, strategic vision, customer value, executive leadership and price when anointing a vendor to the ShortList.

Check out the 26 new and updated lists:

This program is part of our open research library. You can download and view each list and the criteria for free. If you missed last week’s updates, be sure to check them out here. To engage us in a rapid vendor selection process, please contact [email protected].

We will update the rest of the portfolio in Q3 2022. Some lists may get updated twice a year depending on market changes and based on each analyst’s discretion for each area. If you see a list that was not updated this quarter, it will be updated later this year.

We know the Shortlists™ are starting points in your vendor selection process. If you would like to take advantage of our expertise with software vendor selection, contract negotiations, and partner selection, please reach out to [email protected].

For more information, visit https://www.constellationr.com/shortlist.

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