Marketing

CR Conversations

September 14, 2026

Qualtrics Reimagines Experience Management: Simulation, AI and Decision Velocity

Next-Generation Customer Experience

Liz Miller, R “Ray” Wang, and Mike Ni explore Qualtrics' evolving vision for experience management and why simulation, data, AI, and feedback loops could fundamentally change how o...

Liz Miller

Michael Ni

R "Ray" Wang

ShortList Spotlights

September 10, 2026

B2C Marketing Automation: Pegasystems Customer Decision Hub

Marketing Transformation

In her latest Constellation ShortList spotlight, Liz Miller examines how B2C marketing automation is evolving from campaign execution to connected customer decisioning....

Liz Miller

Insights News

September 10, 2026

Adobe reports solid Q3, tops 1 billion monthly active users

Next-Generation Customer Experience

Adobe’s third quarter results handily topped estimates and the company said its AI-first annual recurring revenue was up 150% from a year ago. Incoming CEO Anil Chakravarthy walked...

Larry Dignan

CR Conversations

July 22, 2026

OpenText's Michael Cybala on Content Aviator, Knowledge Graphs, and AI You Can Trust

Marketing Transformation

As enterprises race to scale AI initiatives, many assume that success comes from giving AI access to more data. But the real differentiator isn't more content. It's better context....

Liz Miller

Hannah Mason

CR Conversations

July 2, 2026

The Right AI for the Right Job: Pega's Tara DeZao on Marketing's AI Maturity Curve

Marketing Transformation

Every year at PegaWorld, Constellation Analyst Liz Miller sits down with a Pegasystems leader, Tara DeZao, for what's become an annual tradition: a candid, marketer-to-marketer con...

Liz Miller

Hannah Mason

Insights News

June 14, 2026

For Starbucks, AI returns are behind the scenes

Next-Generation Customer Experience

Starbucks CEO Brian Niccol is betting the coffee company’s returns on AI investment will come from outcomes that aren’t noticed by customers that much. The company is focusing on s...

Larry Dignan

ShortList Spotlights

May 15, 2026

Why Brandfolder By Smartsheet Makes DAM “The Last Mile” of Digital Experience

Marketing Transformation

Digital Asset Management (DAM) is more than a place to dump logos and campaign files, it’s the last mile of digital experience delivery. In this ShortList Spotlight, Liz Miller, VP...

Liz Miller

Analyst Blog

April 22, 2026

CRM Is Not Dead (and Other Enterprise POVs from CRTV Episode 128)

Future of Work

In ConstellationTV episode 128, co-hosts Liz Miller and Holger Mueller tackle the biggest myths in enterprise tech, from the state of CRM to Wall Street's AI obsession. Here are th...

Liz Miller

Holger Mueller

Hannah Mason

Insights News

April 20, 2026

Adobe Summit 2026: Agentic orchestration for CX, creative workflows

Data to Decisions

Adobe at Adobe Summit 2026 positioned itself as an agentic customer experience platform that goes beyond its core creative and marketing tools and into more of an orchestration lay...

Larry Dignan

Insights News

April 16, 2026

Canva revamps its platform with Canva AI 2.0

Data to Decisions

Canva has rearchitected its visual communication platform that layers AI, including a set of its own foundational models, throughout the creativity process and expands into workflo...

Larry Dignan

Insights News

April 15, 2026

Adobe launches Firefly AI Assistant

Data to Decisions

Adobe launched Firefly AI Assistant, a creative AI agent, which enables creators to describe outcomes in natural language to create and edit images and orchestrate content workflow...

Larry Dignan

Insights News

April 14, 2026

HubSpot adds Answer Engine Optimization, contextual updates to platform

Data to Decisions

HubSpot's big theme with its latest release is what it calls quot;growth context,quot; which revolves around providing the data so customers can build awareness, grow revenue and s...

Larry Dignan

Analyst Blog

April 8, 2026

HOT TAKE: Canva Shakes Up MarTech Market with 2 AI and Automation Picks Ups

Marketing Transformation

Canva picks up not one, but two, startups to continue its evolution into becoming a comprehensive engagement platform. But what does this mean for the market that has been trying t...

Liz Miller

Orbits Blog

January 27, 2026

Scaling Resilience Through Strategic Partnerships: How Boards Build Pivotable Ecosystems Amid Tech Tectonics

Board Strategy

Boards that simply approve partnership agreements and wait for quarterly reports are governing for compliance, not resilience, and this distinction will determine which companies s...

Dr. David Bray

Orbits Blog

January 19, 2026

From Boardroom to Operations: Building Human-Machine Partnerships That Balance Speed with Wisdom

Board Strategy

Bad actors are deploying AI to exploit vulnerabilities faster than human defenders can detect them, creating a speed-wisdom paradox: organizations need machine-speed responses but ...

Dr. David Bray

Orbits Blog

January 12, 2026

Fiduciary Duty in the Gray Zone: What Boards Must Know About Converging Geopolitical and Technology Risks

Board Strategy

While Davos leaders debate cooperation, corporate Boards face immediate, high-stakes threats: hardware vulnerabilities exploited by 15-year-long systematic campaigns, fragmented AI...

Dr. David Bray

Insights News

January 11, 2026

Google launches agentic commerce tools, Universal Commerce Protocol, Gemini Enterprise for Customer Experience

Data to Decisions

Google is making its play to lead agentic AI commerce across its units as it combines AI Mode commerce features and agents with a new end-to-end commerce protocol and Google Cloud'...

Larry Dignan

Insights News

January 9, 2026

NRF 2026: Agentic AI commerce, frontline workers, customer experiences

Data to Decisions

Retailers are busy trying to figure out agentic AI driven commerce and keep frontline workers engaged so they can drive customer experience. Those are the key themes from the Natio...

Larry Dignan

Analyst Blog

December 29, 2025

News Analysis: Why 2025 Became The Age of AI

Data to Decisions

lt;pgt;From AI breakthroughs to infrastructure investments, 2025 reshaped the tech landscape. CGTN's Sally Ayhan spoke to Ray Wang, Principal Analyst at Constellation Research, abo...

R "Ray" Wang

Analyst Blog

December 24, 2025

News Analysis: ServiceNow Buys Armis, Top 5 Trends For 2026

Data to Decisions

lt;pgt;Five Market Trends for 2026 and the ServiceNow Armis Deallt;/pgt; lt;pgt;Today on Fox Business Network with Ashley Webster on Varney and Co, 5 Market Trends for 2026 were...

R "Ray" Wang

Analyst Blog

December 18, 2025

HOT TAKE: Salesforce Solidifies Agentic Sales Engagement with Qualified Pickup

Next-Generation Customer Experience

lt;pgt;Salesforce has made some big MA investments to make its agentic vision a reality. But sometimes, the smaller deals that actually play into core go-to-market motions can have...

Martin Schneider

Analyst Blog

December 17, 2025

Constellation 2025 Enterprise Awards

Data to Decisions

lt;pgt;This year’s Enterprise Awards honor the trailblazers driving this next chapter of enterprise transformation. After a spirited debate across our analyst team, we’re proud to ...

Liz Miller

Larry Dignan

R "Ray" Wang

Holger Mueller

Martin Schneider

Chirag Mehta

Michael Ni

Esteban Kolsky

Insights News

December 15, 2025

Costco approaching AI in ‘very Costco way’

Data to Decisions

Costco is weaving artificial intelligence throughout its operations but doing it in what CEO Ron Vachris calls a quot;very Costco way.quot; ...

Larry Dignan

Analyst Blog

December 10, 2025

Elevating the Value of Speaking Up with Voice

Future of Work

The rise of voice-first experiences and what it means for modern CX. ...

Liz Miller

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Marketing

Qualtrics Reimagines Experience Management: Simulation, AI and Decision Velocity

B2C Marketing Automation: Pegasystems Customer Decision Hub

Adobe reports solid Q3, tops 1 billion monthly active users

OpenText's Michael Cybala on Content Aviator, Knowledge Graphs, and AI You Can Trust

The Right AI for the Right Job: Pega's Tara DeZao on Marketing's AI Maturity Curve

For Starbucks, AI returns are behind the scenes

Why Brandfolder By Smartsheet Makes DAM “The Last Mile” of Digital Experience

CRM Is Not Dead (and Other Enterprise POVs from CRTV Episode 128)

Adobe Summit 2026: Agentic orchestration for CX, creative workflows

Canva revamps its platform with Canva AI 2.0

Adobe launches Firefly AI Assistant

HubSpot adds Answer Engine Optimization, contextual updates to platform

HOT TAKE: Canva Shakes Up MarTech Market with 2 AI and Automation Picks Ups

Scaling Resilience Through Strategic Partnerships: How Boards Build Pivotable Ecosystems Amid Tech Tectonics

From Boardroom to Operations: Building Human-Machine Partnerships That Balance Speed with Wisdom

Fiduciary Duty in the Gray Zone: What Boards Must Know About Converging Geopolitical and Technology Risks

Google launches agentic commerce tools, Universal Commerce Protocol, Gemini Enterprise for Customer Experience

NRF 2026: Agentic AI commerce, frontline workers, customer experiences

News Analysis: Why 2025 Became The Age of AI

News Analysis: ServiceNow Buys Armis, Top 5 Trends For 2026

HOT TAKE: Salesforce Solidifies Agentic Sales Engagement with Qualified Pickup

Constellation 2025 Enterprise Awards

Costco approaching AI in ‘very Costco way’

Elevating the Value of Speaking Up with Voice

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