Marketing Transformation

Orbits Blog

April 3, 2025

The Shifting Sands of AI: Why Enterprise Leaders Need to Look Beyond OpenAI

Data to Decisions

lt;pgt;The AI Landscape's Tectonic Shift: OpenAI's dominance is crumbling under the weight of technical missteps, unsustainable economics, and intensifying competition from both es...

Dr. David Bray

R "Ray" Wang

Insights News

November 10, 2026

Adobe aims its platform, AI agents at creative workflows over assets

Next-Generation Customer Experience

Adobe set a vision that moves from using AI to create single assets to AI agents that can run creative workflows in way the combines craft and scale, leaves humans in control and c...

Larry Dignan

Analyst Blog

November 8, 2026

An Ode to the Pragmatic Marketer: Two Realists Witness the Evolution

Marketing Transformation

The titles and subheads have changed...creative, data driven, storytelling, analytical...but the role has always been focused on growth. So what comes next as marketers master AI-e...

Liz Miller

Insights News

November 8, 2026

Enterprises prep for influx of personal AI agents

Matrix Commerce

Personal AI agents like Meta's Muse and Instinct are appearing on earnings conference calls as an opportunity to be tapped. Enterprises are saying that traffic from personal AI age...

Larry Dignan

Analyst Blog

October 29, 2026

Celebrating the 2026 SuperNova Awards Winners: Innovation in Action

Data to Decisions

Last night, at the 16th annual SuperNova Awards Gala at Connected Enterprise, we celebrated the organizations and leaders driving some of the most transformative business initiativ...

Insights News

October 27, 2026

2027 themes to watch and what you should do now

Data to Decisions

For 2027, the AI playbook is going to include a lot of volatility, build your own approaches, agentic AI at scale, governance headaches and a focus on humans on multiple fronts. ...

Larry Dignan

Analyst Blog

October 23, 2026

AND AWAY WE GO: Pennsylvania Signs AI Deceptive Advertising Act. What it Means for Brands

Marketing Transformation

Pennsylvania has just signed the Artificial Intelligence Deceptive Advertising Act into law. Here's what it may mean for advertisers....

Liz Miller

Insights News

October 21, 2026

Meta optimistic about Muse, Meta Enterprise Platform returns

Next-Generation Customer Experience

Meta said it will continue to invest heavily in AI infrastructure, but can't predict how efforts like Muse, Muse Wonder and Meta Enterprise Platform will juice growth beyond its co...

Larry Dignan

Analyst Blog

October 20, 2026

HOT TAKE: The Salesforce Glow Up Continues with $5.6 Billion Pickup of Braze

Marketing Transformation

The fall acquisition season heats up as Salesforce signs a definitive agreement to acquire customer engagement and marketing automation upstart, Braze, for $5.66 Billion. ...

Liz Miller

Insights News

October 20, 2026

Salesforce buys Braze for $5.66 billion

Next-Generation Customer Experience

Salesforce said it will buy customer engagement company Braze for $5.66 billion, or $47.50 a share in cash. ...

Larry Dignan

CR Conversations

September 29, 2026

UserTesting Becomes Auros: Building the Human Intelligence Layer for AI

Marketing Transformation

UserTesting is becoming Auros. In this CR CX Convo, Constellation analyst Liz Miller sat down with Johann Wrede, CMO of UserTesting, to unpack this hot-off-the-press announcement a...

Liz Miller

Hannah Mason

ConstellationTV

September 23, 2026

On-Prem's Comeback, Qualtrics' New Playbook, and Why AI Needs Context, Not Just Data

Tech Optimization

Enterprise AI is outgrowing the model and the chatbot. That's the thread running through Episode 139 of ConstellationTV, where the conversation keeps landing on the same question f...

Hannah Mason

Insights News

September 17, 2026

Salesforce lays out growth plans: What customers need to know

Data to Decisions

Salesforce is targeting $63 billion in revenue by 2030 and laid out a plan to deliver AI value to enterprises as well as capture a good bit of its own. Here's a look at what custom...

Larry Dignan

Insights News

September 16, 2026

HubSpot revamps Breeze Assistant with context, actions

Next-Generation Customer Experience

HubSpot launched an all new Breeze Assistant that maintains context from its new CRM system. ...

Larry Dignan

Insights News

September 15, 2026

Salesforce launches AIforce, fleshes out platform play

Data to Decisions

Salesforce launched AIforce, which operates as an interface layer that brings the company’s platform to an AI interface. Here's a rundown of Salesforce's Dreamforce announcements....

Larry Dignan

Analyst Blog

September 14, 2026

Experience Data Is Getting a New Job: From Measurement to Decision Context

Data to Decisions

As a serial CMO/CPO, like many CX executives, I used experience management so...

Michael Ni

CR Conversations

September 14, 2026

Qualtrics Reimagines Experience Management: Simulation, AI and Decision Velocity

Next-Generation Customer Experience

Liz Miller, R “Ray” Wang, and Mike Ni explore Qualtrics' evolving vision for experience management and why simulation, data, AI, and feedback loops could fundamentally change how o...

Liz Miller

Michael Ni

R "Ray" Wang

Orbits Blog

September 12, 2026

Pragmatic, Practical Actions (Not Fear): We Can and Should Take Actions to Reduce Harms, Risks, and Concerns in the Present

Board Strategy

Unlike the actual tragedy of 9/11, conjured images of mass human extinction due to what AI might become have not actually happened. These visions may not ever happen. We can and sh...

Dr. David Bray

ShortList Spotlights

September 10, 2026

B2C Marketing Automation: Pegasystems Customer Decision Hub

Marketing Transformation

In her latest Constellation ShortList spotlight, Liz Miller examines how B2C marketing automation is evolving from campaign execution to connected customer decisioning....

Liz Miller

Insights News

September 10, 2026

Adobe reports solid Q3, tops 1 billion monthly active users

Next-Generation Customer Experience

Adobe’s third quarter results handily topped estimates and the company said its AI-first annual recurring revenue was up 150% from a year ago. Incoming CEO Anil Chakravarthy walked...

Larry Dignan

ConstellationTV

September 9, 2026

Dreamforce Predictions, Pragmatic AI, and the Rise of Decision Intelligence | CRTV Episode 138

Data to Decisions

ConstellationTV episode 138 covers a lot of ground: a Big Debate on what to expect from Salesforce at Dreamforce, a ShortList spotlight on B2C marketing automation, a deep dive int...

Hannah Mason

Analyst Blog

August 26, 2026

Meta Settles Lawsuit to the Tune of $17 Billion: What it Could Mean for Advertisers

Marketing Transformation

Now that Meta has settled what many are calling a quot;landmark lawsuitquot; brought by multiple US states attorneys general, what happens next and how could it impact marketer's p...

Liz Miller

Analyst Blog

August 19, 2026

Constellation Research Releases Final Wave of Q3 2026 ShortList™ Updates

Data to Decisions

Following last week’s release of 39 Constellation ShortLists™, Constellation Research is pleased to announce 41 additional updates, completing our Q3 2026 ShortList™ portfolio....

Analyst Blog

August 12, 2026

New Release: 39 Constellation ShortList™ Updates for Q3 2026

Data to Decisions

Constellation Research is pleased to announce the first wave of Q3 2026 Constellation ShortList™ updates, highlighting leading vendors across some of today's most important enterpr...

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