Before we implemented this solution, players would often have to contact our ATP Staff to help with their business and transactions directly because the PlayerZone had some limitations. Much of this was due to the non‐mobile friendly nature of the website. After we delivered the new and improved PlayerZone to the players, they were able to use the site for most of their needs without having to contact our staff to assist. ATP Player Relations staff can now focus more on value‐added activities with players and less on repetitive tasks. A new feature allows players to grant access to other users in their growing support teams. In the old site, players would share their login credentials with their team members, such as agents, to conduct their transactions. We realized this was a problem, so in the new PlayerZone we allowed for players to add support team members with their own separate login credentials. The player grants them access to his account based on what tasks he wants them to manage. This is a much more secure way for the player to keep his personal information to himself, while still allowing him to receive help from his team members. A player can now also opt for biometric security features that ensure that only his fingerprint will grant access to his account. Together with that, the push notifications that inform players in real‐time about acceptances and withdrawals from tournaments increase cost efficiencies in their tour planning.