OpenAI launched ChatGPT Go in the US, an $8 per month subscription plan, and plans to launch ads in that plan and free versions.

The two efforts will give a boost to OpenAI's revenue and overall financial picture. After all, OpenAI has billions of dollars in AI infrastructure spending ahead with the latest being a deal with Cerebras.

In a blog post, OpenAI said ChatGPT Go launched in India in August and has rolled out to more than 170 countries. The US entry now gives OpenAI three tiers for its subscription plans.

  • ChatGPT Go is $8 per month.
  • ChatGPT Plus is $20 per month.
  • ChatGPT Pro is $200 per month.
  • ChatGPT Business is $25 per month for smaller companies. ChatGPT Enterprise pricing varies.

What remains to be seen is whether ChatGPT Plus subscribers trade down to ChatGPT Go, which carries ads. My working theory is that AI services may resemble streaming where customers realize ads aren't so bad if you can save money. ChatGPT Go has more messages, uploads and image creation tools than the free tier, but less than ChatGPT Plus. For many folks, that access may be fine. ChatGPT Plus will include GPT 5.2 Thinking, the ability to use legacy models and Codex. ChatGPT Plus can also retain details from past conversations longer.

More importantly to OpenAI's financial picture is its plans to roll out ads on the free tier and ChatGPT Go tiers.

OpenAI laid out its ad principles that include answer independence from advertising, conversation privacy and choice and control over data. Tests will roll out on ChatGPT and ChatGPT Go in the weeks ahead.

Here's a look at the test formats.

 

 

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Large Language Models (LLMs)