How do we build an inclusive #digital future? 🫱🏽‍🫲🏾 Watch Impact TV Episode 2 to unpack the barriers and opportunities for #accessibility equality from the following subject experts...
0:00: Impact TV introduction with co-hosts R "Ray" Wang, founder of Constellation Research, and Teresa Barreira, CMO of Publicis Sapient.
04:15: Alison Walden, VP and Accessibility Lead at Publicis Sapient, partners with clients to create #inclusive digital experiences. She highlights how many teams don't understand the variety of ways people access experiences online, and don't provide adequate access. Accessibility must be driven top-down at companies through #awareness, mandatory #training, measurement criteria, and hiring specialists. "Do it, do it right, do it right now."
15:40: Frances West, founder of FrancisWest & Co and former Chief Accessibility Officer at IBM, explains the increased attention around accessibility: 1) the rise in inclusive social movements, including people with disabilities, 2) the increased use of #technology from the pandemic, and 3) the growing demographic of people aged 50+ who have difficulty with digital experiences, and 4) the increasing global legislations around accessibility #rights. Technology should be designed to include "edge users" with an intuitive simplicity. We should lead with accessibility, not add it as an afterthought.
31:27: David Bray, PhD, Distinguished Fellow at the Stinson Center, describes how we've advanced in user-friendly websites, but many #apps don't have built-in accessibility. Statistics say 1 in 4 people will have an accessibility challenge, so it is relevant for everyone. Any forward-leaning business has to prioritize accessibility to remain relevant in the #AI era. How are your #developers using code to bake in accessibility from the start? The best way to for orgs to stay ahead is to remain a learning environment about user experience. When doing usability testing, make sure to include a diverse set of people. We have a human obligation to think about accessibility - involve customers, stakeholders, and citizens.
Accessibility is a human right.
Stay tuned for another episode of Impact TV coming down the pipeline in the coming weeks!
