Customer success can be a valuable, meaningful and profitable endeavor for technology buyers and vendors. So why does customer success seem to miss the mark so often? Is it a misalignment of goals? Teams coming into the process too late? Perhaps a combination of a multitude of factors? When Liz Miller first wrote about customer success in a blog post, she didn't think she'd hit a nerve...but she did. So, the conversation continues! In this CR CX Convo, Liz dives back into the Customer Success conversation and shares a use case story of a complex brand that leveraged their Field Service Management partner, IFS, to define value and turn customer success into a means to rapid scale on demand which turned into even greater value on demand.
