Marketing has changed. As the head marketing role evolves, Constellation identifies four archetypes of the modern CMO. By assessing marketing strategy versus marketing execution and audience development versus audience acquisition, four distinct personas emerge:
Brand marketers focus on share of influence.
Demand gen marketers focus on conversion rate optimization and click-thru-rates
Community marketers focus on active member engagement
Internal communication marketers focus on employee satisfaction and engagement
Learn how these seasoned marketing leaders navigate the four personas evolve as marketing goes digital
Moderator: Cindy Zhou
Managing Director at American Cancer Society: Tom Willner
GVP US Marketing at Fisher Investments: Michelle Killebrew
CMO at Persistent: Sunder Sarangan
