Feb 27, 2014
10:00am - 10:45am

Introducing the PESTEL Framework
Since 2000, 52 percent of companies in the Fortune 500 have either gone bankrupt, been acquired or ceased to exist. Business and IT leaders seek an examination of trends that produces actionable insights. Constellation Research has identified six macro trends of which business leaders must be cognizant if they wish to successfully navigate the challenges of an ever-changing technology landscape.

Join Constellation Research as we introduce the PESTEL Framework and discuss these macro trends: political, economic, societal, technological, environmental, and legislative (PESTEL).

You will learn

  • Macro trends comprising the PESTEL framework
  • Why a Chief Digital Officer should be appointed to lead your organization through these changes


  • Holger Mueller
  • Alan Lepofsky
  • Natalie Petouhoff
  • Steve Wilson
  • R "Ray" Wang