Thursday, October 25, 2018 - 10:25am - 10:45am

Over the past decade,  the CMO has evolved to include four distinct personas: branding, demand generation, community, and internal comms.  While these four personas are rarely found in one CMO, the office of the CMO often represents one or more of these personas.  Learn from master CMOs on how each of these areas have changed and evolved in a post-digital era.


Liz Miller (Moderator)

Senior Vice President of Marketing, The CMO Council

Cindy Zhou

Chief Marketing Officer, Level Access

Glenn Thomas

Chief Marketing Officer (CMO), GE Healthcare

Mary Ann Erickson

Workflow Systems Engineer, Allianz Worldwide Partners

Shade Vaughn

Chief Marketing Officer, Capgemini North America

Soon Yu (Best-Selling Author, Iconic Advantage)

Best Selling Author, Iconic Advantage