Thursday, October 25, 2018 - 10:25am - 10:45am
Over the past decade, the CMO has evolved to include four distinct personas: branding, demand generation, community, and internal comms. While these four personas are rarely found in one CMO, the office of the CMO often represents one or more of these personas. Learn from master CMOs on how each of these areas have changed and evolved in a post-digital era.
