Cindy Zhou is VP and Principal Analyst at Constellation Research covering Digital Marketing Transformation and Sales Effectiveness. With over 18 years of practitioner experience in corporate marketing, product marketing, product management, and sales operations,
Zhou has spearheaded marketing transformation at multiple technology companies. Previously, Zhou was Global Senior Vice President of Marketing and Sales Operations at BackOffice Associates. Zhou led worldwide demand generation for the procurement, supply chain, commerce and merchandising lines of business for IBM after they acquired Emptoris where she led corporate marketing and global demand programs.
Her business career includes Rivermine, China Telecom, and MCI Telecommunications.
– Digital Marketing Transformation