Shade Vaughn is Chief Marketing Officer, North America for Capgemini, a global professional services firm with more than 200,000 team members around the globe. Prior to joining Capgemini he was Global Head of Marketing and Communications and member of the Executive Leadership Team at SapientRazorfish. Under his leadership, SapientRazorfish rebranded and shifted its strategic positioning as a business transformation services provider; evolved its thought leadership program to serve as a foundation for demand generation; increased lead engagement and measurement across digital channels; and increased coverage and performance in business and technology media and analyst rankings and reports. Prior to that, Shade led Marketing and Communications at digital marketing agencies Razorfish Global and Rosetta.