Create an authentic experience in the Peer-to-Peer Economy
We’re standing at the dawn of a digital business revolution. In fact, we barely realize it. As with the beginning of every revolution, those in the midst of it can feel it, sense it, and realize that something big is happening. Yet it’s hard to quantify the shift. The data isn’t clear. It’s hard to measure. Pace of change is accelerating. Old rules seem not to apply.
My new book, Disrupting Digital Business, reveals these revolutionary forces and prepares leaders to dominate digital business.
Disrupting Digital Business will be published May 5, 2015, but you can read chapter one below.
Disrupting Digital Business: Keeping the Brand Promise
Reprinted by permission of Harvard Business Review Press. Excerpted from Disrupting Digital Business: Create an Authentic Experience in a Peer-to-Peer Economy. Copyright 2015. Harvard Business Publishing Corporation. All rights reserved.