The following is the 18min talk I gave at Constellation Connected Enterprise on how to move social from being a stand-alone service for sharing, to integrating social features into the business tools that your company relies on the run your business.

Editor's note: this continues Constellation's continued release of the 2013 Connected Enterprise recordings. We will continue to publish one recording each day. 

Resources:  Enterprise Collaboration Software: From Simple Sharing to Purposeful Collaboration - Research report authored by Alan Lepofksy