Google Amps Up Its Vertical Industry Program With Ford Partnership
The Ford Motor Company and Google announced a six-year extensive business and technology partnership. Ford's VP of Strategy, David McClelland clarified that Ford chose Google for:
- Leadership in AI and ML
- Robustness of the Android operating system
- Strength of Google Assistant for voice technology
- Mapping and navigation technology
Thomas Kurian, CEO of Google Cloud noted that Google and Ford will build a co-creation digital transformation team focused on manufacturing, purchasing, and factory floor modernization. Other potential opportunities include new retail experiences, new ownership offers based on connected vehicle data, and other product development modernization efforts involving AI and data.
Kurian highlighted that the deal will provide Google's capabilities to provide:
- Computer vision for AI
- Android for Ford and Lincoln vehicles with google apps and services
- Google Assistant as built in voice assistant for all Ford and Lincoln vehicles
- Google Maps as vehicle's primary navigation
- Google Play for music podcasts, and more in vehicle entertainment options
- Inspection of equipment
- Create new business models with data on real time info on data
Ford was clear that Google was the preferred cloud vendor and other partnerships with Amazon for Alexa and Apple for Car Play would remain as choices for customers.
The Data Driven Digital Network (DDDN) Is At The Heart Of The Partnership
Ford's David McClelland reiterated that the use of data plays a significant role in the partnership. Ford expects to use data and AI to:
- Apply connected data to improve vehicle quality and enhance ownership experience
- Improve internal operational analytics
- Commercialize the self-driving vehicle business
- Exceed customer expectations
- Push the boundary of future marketing efforts
McClelland noted that, "This partnership with Google beneifts Ford by allowing our employees to harness the power of data in smarter and innovative ways. Customers will get better and smarter in-vehicle experiences"
The Bottom Line: Ford's Google Partnership Represents The Future of Digital Giants
In my upcoming book Everybody Wants to Rule The World, I discuss how the heart of future partnerships come from the ability to harness the largest number of devices (cars), improve the collection of data to gain signal intelligence, use that data to drive decision velocity, and then build new data driven business models. These Data Driven Digital Networks (DDDNs) power future businesses and require a long-term mindset. Given what's been publicly discussed by Google and Ford, this is the beginning of many such partnerships by Google in each strategic industry. One can expect to see more of these as industries collapsed around value chains and tech partnerships around data and AI improve the competitive landscape. While very cloud vendor will be a strategic partner, the real question is which industry leaders will build, partner, or be punished in a world of digital giants.