Adobe is raising Creative Cloud prices starting Nov. 1 and introducing a credit system for generative AI capabilities across the product suite.
As vendors are launching generative AI features, prices are rising via add-ons, seats or subscriptions. Adobe's approach is to raise prices for Creative Cloud and include generative AI monthly credits.
Going forward, Creative cloud will include an allocation of Generative Credits, or tokens that will enable generative AI features. For instance, customers will be able to turn a text-prompt into image and vector content in Photoshop, Illustrator, Express and Firefly.
Users on free plans will also get Generative Credits but be prompted to subscribe to continue creating assets. Generative Fill, Generative Expand, Text to Image, Generative Recolor will be one credit and text effects will be one credit.
Here's a look at the price increases across Creative Cloud.
Creative Cloud for individual Single App Plans, which include Generative Credits, Adobe Express and Firefly.
- A $2 increase for annual billed monthly option to $22.99 per month.
- A $3 increase for month-to-month option to $34.49 per month.
- A $24 increase for annual prepaid option to $263.88 per year.
Creative Cloud for Individual All Apps Plan including Generative Credits, Adobe Express and Firefly.
- A $5 increase for annual billed monthly option to $59.99 a month.
- A $7.50 increase for the month-to-month plan to $89.99 per month.
- A $60 increase for annual prepaid option to $659.88 per year.
Creative Cloud for Teams including Generative Credits, Adobe Express and Firefly.
- A $2 increase for Teams single apps plans including Pro Edition to $37.99 per month, per license.
- A $5 increase for Teams All Apps plan including Pro Edition to $89.99 per month per license.
Enterprise accounts will see price increases, but changes will vary.
Adobe said there will be no changes to Creative Cloud pricing plans for students, teachers and education, Adobe Stock plans and mobile among others.
Aside from the price increases, Adobe launched a bevy of new items including Adobe Firefly models and web application are generally available, Firefly native integration with Creative Cloud, Content Credentials for Firefly, and availability for Adobe Firefly for Enterprise. Adobe also outlined Adobe Gen Studio.
Constellation Research's Liz Miller's take
Constellation Research analyst Liz Miller put the Adobe price increases in context. She said:
"The price increase on Creative Cloud was expected and many customers were actually expecting this to be a bigger number compared to the functional additions to the suite, especially considering all of the advancements to Creative Cloud in the last 12 months. The feedback I am hearing is one of relief that 1) the increase is commensurate with the value they are adding, and that 2) the AI credits make Firefly accessible for what they need without feeling like they are paying off an innovation bill with a large blanket increase.
For the Firefly and generative AI tools that will leverage the credits model, for the enterprise users, much of this will be bundled in an unlimited model and is evenly stacked for the utilization of Firefly and the new GenAI tools.
Not all GenerativeAI creative tools are created equal and predictably their costs are certainly not equal. Adobe is focusing on the business users that are applying AI and generative AI tools for commercially safe and enterprise ready assets and content. The Firefly suite of models is intentionally diverse and purposefully connected. While it is easy to assume these increases are just to offset compute or data costs there is also a cost to commercial safety and viability of what is being created. If those guardrails and authenticity measures are important for you business these costs are minor shifts compared to the liability of assets created without those safety measures in place."