Delta Air Lines’ legacy in-flight point-of-sale system (POS) system could only provide very basic transaction data for items like meals, headphones and duty-free items. Declines in credit card purchases remained undetectable until the flight landed, leading to lost revenue. In addition, the in-flight POS system lacked the ability to communicate in real time with Delta’s CRM system, resulting in a disjointed customer experience.

Learn how Delta Air Lines enhanced customer experience and reduced lost revenue by implementing a mobile, in-flight POS system powered by Microsoft Dynamics and Avanade.

Table of Contents:

  • The Company
  • The Challenges
  • Improving Efficiency and Effectiveness In-Flight for Beverage, Food and Duty-Free Purchase System 
  • Time Data to Improve Customer Experience and Revenue
  • The Solution
  • The Technologies
  • The Impact
  • Enhanced, Real-Time Customer and Employee Interaction Data  
  • Increased Enterprise Manageability
  • Future Improvements
  • The Takeaways
  • The Recommendations

Download the report snapshot:

Have a disruptive technology implementation story? Get recognized for your leadership. Apply for the 2014 SuperNova Awards for leaders in disruptive technology.