The reason we at Constellation Research created the SuperNova Awards is because we know advancing the adoption of disruptive technology is not easy. Technology adoption faces resistance from budget constraints, hurdles to adoption, and myopia. All the finalists here today have successfully implemented technologies that will lead their organizations into the future. These people have vision. These people are leaders. These people understand the value of disruptive technology. All of the SuperNova Award applications are on the Constellation website.
Today’s customer demands a personalized experience during every stage of the buying process. Customers demand to be treated like royalty before, during, and after purchase. Customers want this same level of service across social, mobile, and analog channels. Finalists in the Next Generation Customer Experience category understand today’s demanding customers. They have implemented technologies and programs to boost brand loyalty and customer engagement. The finalists for Next Generation Customer Experience:
- Amihai Zeltzer from Stanley Healthcare
- Martin Marcinczyk from Comcast
- Murray Swartzberg from the ATP World Tour
- Roshan Koonja from Constance Hotels and Resorts
- Scott Strickland and Jim Flatt from Denon + Marantz Electronics.
And the winner of the SuperNova Award for Next Generation Customer Experience is…. Murray Swartzberg from the ATP World Tour! Murray and his team won the SuperNova Award for enhancing the tennis experience for fans and players. The ATP partnered with Infosys to produce Game-Stats that are based on the real-time in-memory paradigm aligned with IIP Tooling & Apache Spark. The project revolutionized how tennis analysts and fans receive statistics about professional tennis players
Congratulations to all the executives and their teams who are truly making a difference in creating great customer experiences.
@DrNatalie, VP and Principal Analyst, Constellation Research, Covering customer-facing applications that deliver excellent customer service and customer experience!