In the digital era, companies are competing for buyer time and attention. The multitude of campaign channels - ranging from social media, Web programs, content marketing, advertising and events - requires companies to consider systems that can orchestrate across channels to ensure quality buyer engagement. Marketing automation provides B2B companies with an efficient way to attract, capture, engage and nurture customers, enabling marketers to deliver qualified, sales-ready leads and provide post-sale nurture for upsell and cross-sell opportunities.

Today, Constellation published a Constellation ShortList™ for B2B Marketing Automation. This Constellation ShortList helps companies choose the B2B Marketing Automation tools that will help them achieve their digital transformation goals. Here are the companies that made the Constellation ShortList:

Enterprise Solutions

  • Adobe Campaign
  • Oracle Marketing Cloud
  • Marketo
  • Salesforce Pardot

SMB Solutions

  • Act-On
  • eTrigue
  • Hubspot
  • Salesforce Pardot

Constellation advises early adopters using disruptive technologies on how to achieve business model transformation. Products and services named to this Constellation ShortList meet the threshold criteria for each category as determined by Constellation Research through client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research.

Additional lists released today include:

This is the second set of lists we’ve released for this program. If you missed last week’s update, check it out here. We will be rolling out nearly 40 Constellation ShortLists authored by our analysts across a range of technologies over the next few weeks.

For more information, visit https://www.constellationr.com/shortlist, or inquire directly by contacting [email protected].