Mayur Gupta is the Global VP for Growth & Marketing at Spotify. He is responsible for driving growth for Spotify across MAU, DAU & paid subscriptions by leveraging data driven always-on experiences; testing new business models, partnerships and engagement strategies along with establishing marketing capabilities for fans, artists
and B2B brand partners.
He is driving the vision and strategy to establish a growth machinery and a connected marketing ecosystem for Spotify’s 2 sided marketplace that connects the right artist with the right fan through programmatic discovery and accessibility. His organization delivers always-on, data driven, and contextual experiences for both fans and artists; inspiring behavioral change and ongoing participation; maximizing top line growth with targeted acquisition and longitudinal user engagement through the journey that drives lifetime value. The growth mission also includes establishing the MarTech/AdTech and Ad Effectiveness & Measurement capabilities needed to grow Spotify’s ad revenue from the free tier.
His charter includes Global Always-On Planning & Framework, Audience Research, Insights and Segmentation, CRM and LTV Management, Ad Effectiveness and Marketing Analytics, Marketing Technologies & Platforms, Creator Marketing, Product Marketing, Marketing Ops and an underlying Growth and Innovation function for the enterprise.