Uber ATX

As an analyst, I've always valued the perspective of firsthand experience. So next week I'll be an active participant in the collaborative economy during SXSW in Austin: I've registered as an uberX driver.

Users get free rides, as Uber doesn't officially operate in ATX yet. So you might call for an Uber and get me to show you around! Just don't ask me to drive you to Driftwood or Round Rock.

Service starts at 5pm on Thu 6 Mar and ends at 3pm on Sun 16 Mar. I predict that once people hear the phrase "free rides" there will be much more rider demand than driver supply.

And of course if you need to sign up for Uber, I'd be happy to refer you to sign up: http://uber.com/invite/esu88