Adobe ups outlook for fiscal 2026
Adobe reported better-than-expected fourth quarter results as the company saw strong adoption of its AI-driven products.
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HOT TAKE: Adobe Scoops Up Semrush to Expand Brand Visibility Play
Adobe’s acquisition of Semrush is interesting because it adds significant capabilities and expertise in the gathering, utilization and analysis of brand driven search, including search conducted by large language models (LLMs).
Adobe acquires Semrush in $1.9 billion deal
Adobe said it will acquire Semrush in a deal valued at $1.9 billion as the company plans to meld search engine optimization and generative engine optimization in its marketing stack.
Adobe expand GenStudio, launches custom Firefly models, Firefly Foundry
Adobe expanded GenStudio with new AI tools and integrations, outlined custom Firefly tools so customers can add brand knowledge, and added Creative Cloud and Experience Cloud enhancements with the aim of solving the AI last mile issue for enterprises.
Adobe launches LLM Optimizer, GenStudio and Firefly updates
Adobe launched LLM Optimizer, an application that aims to enable brands to optimize content and messaging as consumers move from traditional Google search to genAI and LLM-generated summaries.
Adobe's plan: Leverage agentic AI for CX, unify platform
Adobe laid out its customer experience vision that includes multiple purpose-built AI agents, automated experiences that can adapt on the fly and scaling personalization.
Adobe reports strong Q1, adds Firefly subscriptions
Adobe is using its platform to give creative professionals access to a variety of models. These AI features will include new Firefly web app subscriptions.
Adobe delivers strong Q4, record Firefly generations, but light outlook
Adobe reported better-than-expected fourth quarter results as customers leveraged AI tools across its platform, but its outlook fell short of expectations for fiscal 2025
Adobe launches Firefly Video Model as GenStudio for Performance Marketing goes to GA
Adobe launched its Firefly Video Model in beta, added Adobe GenStudio for Performance Marketing and layered generative AI features throughout its suite of products.
An Origin Story
Whichever way you look at it, digital certainty and safety increasingly depend on knowing the story behind the data.
Adobe earnings: Solid Q3, but Q4 outlook light
Adobe reported better than expected third quarter earnings as its primary segments delivered double-digit growth from a year ago. However, the fourth quarter outlook was lower than expected.
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