Executive Summary
How Mobile Phones and Tablets Change Sales Practices and Open Up Opportunities, Both Internally and Externally.
In this report, Sunbelt Rentals' Director of Enterprise Architecture Dean Moore discusses the introduction of smart devices (specifically iPhones and iPads) to Sunbelt Rentals' sales force, the management capabilities it discovered it needed, and the impact that a Mobile Enterprise Management (MEM) application made. He also talks about Sunbelt Rentals’ attitude towards mobile devices, some unexpected benefits emerging from its mobile strategy, as well as employee and customer reactions.
Besides talking through their decision processes and selection criteria, Mr. Moore describes the lessons learned and best practices Sunbelt Rentals encountered or introduced.