IBM Becomes Multidimensional Again

Introduction

Before, during, and after IBM’s acquisition of Red Hat, IBM’s messaging became very one-dimensional, describing the hybrid cloud opportunity the vendor plans to leverage. This was an understandable reaction to one of the largest acquisitions in enterprise software history, but one that begged the question: Is hybrid cloud a big enough opportunity to allow IBM to remain the IBM as we knew and know it? 

The company’s Think 2021 event answered that question, with IBM adding multiple proverbial “bets” to its portfolio. This report focuses on these new revenue opportunities.