Social Selling, Strategy & Revenue Acceleration | DisrupTV Ep. 26
In DisrupTV Episode 26, hosts R “Ray” Wang and Vala Afshar sit down with:
- Nigel Vaz, Global Chief Strategy Officer at SapientNitro
- Jill Rowley, keynote speaker and social selling evangelist
- Brad Gillespie, CMO at Octiv
The discussion bridges strategy, marketing, sales, and technology—focusing on how social selling, digital platforms, and aligned execution drive revenue growth in the modern enterprise.
Key Takeaways
Social Selling as Strategic Lever
Jill Rowley frames social selling not as a tactic, but as a mindset: building relationships, influence, and credibility over time via networks and content.
Strategy Must Drive Execution, Not Remain Abstract
Nigel Vaz emphasizes that strategy without execution is hollow. The value lies in alignment, clarity, and cascaded accountability.
Revenue Platforms & Tech Enablement
Brad Gillespie discusses how technology and platforms (e.g. content, sales enablement, automation) must support sales, not complicate it.
Alignment Across Marketing, Sales & Strategy
The trio underscores that silos between marketing, sales, and strategy kill momentum. Integration and feedback loops are essential.
Measuring for Value, Not Vanity
Tracking metrics that map to revenue, retention, and influence is more meaningful than superficial metrics like impressions alone.
Final Thoughts
This episode makes clear that social, strategy, and execution must converge for organizations to grow sustainably. Rowley’s advocacy for influence, Vaz’s insistence on strategic clarity, and Gillespie’s emphasis on enabling tech converge into a coherent framework: build social influence, align strategy to execution, and choose platforms that empower, not hinder.
In a fast-moving digital world, those who simply chase “more leads” will lag behind those who design influence loops, orchestrate execution rigorously, and build platforms that scale along with strategy.
Related Episodes
- Ep. 25 – Marketing Transformation & Platform Strategy
- Ep. 27 – Employee Experience, Customer Amazement & Conversational Business
- Ep. 28 – Trust, Narrative & Data Strategy
