The Power of Trust, Data Strategy & Business Storytelling | DisrupTV Ep. 28
In Episode 28 of DisrupTV, hosts R “Ray” Wang and Vala Afshar sit down with:
- Tim Sanders, author and keynote speaker
- Ramon Chen, CMO at Reltio
- Doug Henschen, VP & Principal Analyst at Constellation Research
The conversation spans how trust and storytelling shape brand perception, how data strategies inform decision-making, and how marketing and product must align more tightly than ever in a disruptive environment.
Key Takeaways
Trust as the Foundation of Brand and Relationships
Tim Sanders underscores that in a world of information overload, trust becomes a strategic differentiator. Brands must earn credibility through consistency, transparency, and narrative.
Narrative Over Noise
Sanders also emphasizes that storytelling turns data and strategy into meaning. People don’t just want information—they want stories that resonate, make sense, and connect to purpose.
Data Strategy & Customer Understanding
Ramon Chen discusses how Reltio uses data to understand, segment, and respond to customer needs in real time—breaking down silos and deploying unified customer profiles.
From Insights to Execution
Doug Henschen highlights that insights are useless without operational pathways. Strategy must connect to execution via systems, governance, accountability, and feedback loops.
Aligning Marketing, Product & Data
The panel agrees that marketing can’t live in a vacuum. To thrive in disruption, marketing, product, and analytics must co-evolve—sharing feedback, signals, and metrics seamlessly.
Final Thoughts
This episode reveals a critical insight: in a noisy digital world, trust and narrative are as vital as data and execution. Companies that master storytelling anchored in values, invest in unified data strategies, and align marketing with product and analytics are the ones best positioned for sustainable differentiation.
Tim Sanders reminds us that trust is fragile; Ramon Chen shows how data can fuel relevance; and Doug Henschen urges bridging insight to action. Together, they craft a model for brands that are built not just on information, but on meaning, alignment, and purpose.
Related Episodes
- Ep. 29 – “Visual Storytelling, Innovation & Reinvention” — using narrative and design to reimagine business models
- Ep. 30 – “Human-Centered HR, AI & Workday’s Future” — aligning technology with human values and ethics
- Ep. 31 – “Integration, CX & Scaling Strategies” — how systems and experience architectures converge
