B2B CMOs and CXOs have seen their channels compress and audiences fragment - and while their B2C counterparts have tapped social media platforms and influencer aggregators to build both channel and content, B2C influencers don't deliver the brand, sales or domain expertise uplift needed in the enterprise space. Enterprise marketers need access to a reliable, trusted source of business influencers with domain knowledge, global reach and an ability to deliver a personalized message at scale. Influencer-Active's two-sided marketplace delivers on all counts.
Who are your first pilot customers? (It’s okay if you don’t have one yet, but if you do, please list):
AIM - All Inclusive Marketing
Robots of London
...to name a few
What technologies do you use?:
Proven, scalable two-sided marketplace software powered by the Sharetribe marketplace platform. It integrates the AWS SES email engine for automated newsletter and new listing announcements, incorporates both PayPal and Stripe to deliver payment gateway options from EMEA to Asia Pacific, Africa and the Americas, and FlowXO's AI-powered chatbot for automated customer queries and service.
We use Airtable to automate influencer onboarding including influencer vetting, approval and listing support; and Zapier, SendGrid and Send-in-Blue for buyer communications, multi-influencer campaign development and marketing self-service.
Which category do you see yourself in?:
Customer Experience and Commerce
Where is the company headquartered?:
Headquartered: Sydney, AU / Registered: Delaware, USA
How many employees do you have today?:
What is the state of your minimal viable offering?:
InfluencerActive is a two-sided influencer marketing platform that directly connects brands and businesses with curated and vetted business influencers to create a seamless marketplace for both buyer and influencer to engage. Influencers in the InfluencerActive network have built significant followings over traditional business channels such as LinkedIn. Their trusted voices are valued in both the B2C and B2B contexts.
In engaging with influencers through InfluencerActive, business owners can cut through the channel noise and marketing challenges of a fragmented media world. With InfluencerActive, engagement is direct between business and influencer, and there is a cost only if an influencer agrees to engage.
The InfluencerActive digital marketplace is available at marketplace.influencer-active.com
Founder - Anthony J James, linkedin.com/in/ajjames/
COO - Gavin Heaton, https://www.linkedin.com/in/servantofchaos/