It’s time for another edition of Infographic Friday. Today’s content comes to us from Deloitte who created this Loyalty Scoreboard analyzing fan affinity and engagement. There are some very interesting statistics on the primary reason for team loyalty, fan tenure, and impact on spending, including key differences between professional leagues.

Check out the full infographic below (there is an expand button on the bottom right to view it in full-screen mode) or click here to see the original version at Deloitte.com.