There are some interesting masterclasses on branding, creativity, data/analytics and engagement strategy from some of the world’s leading marketers. There’s also a raft of local and international speakers bound to provide plenty of provocative juice to your 2014 marketing plans. Personally I am looking forward to the Ted Rubin keynote and Aden Forrest’s session on marketing automation.
There is also the “Innovation Zone” – a showcase of marketing and tech vendors, the Innovation Zone Party, breakfasts on big data and international leadership – and my favourite – Grill the Honcho – a chance for up-and-coming young marketers to get in front of CEOs, CMOs and GMs to ask the big career questions.
Let me know if you are going – it’d be great to catch up.