Raffaella Camera is a Managing Director for the Accenture Extended Reality (XR) practice where she serves as Global Head of Innovation & Strategy. In her role, Ms. Camera defines the Accenture XR positioning and growth strategy; executes growth plans for XR ecosystem alliances and content creators; creates XR-based offerings; and develops XR thought leadership for Accenture worldwide. In 2019, she closed one-third of Accenture’s global target sales for XR in the Strategy and Consumer segments. Over her career, she has closed multi-million-dollar deals with clients in high-tech, social media, entertainment, retail, consumer packaged goods, automotive, travel and hospitality. 


Ms. Camera regularly speaks at industry conferences and with the media, including Harvard Business Review and Forbes, and was featured as a “market illuminator” in The Infinite Retina, a book on spatial computing. She has won multiple awards in advertising and emerging tech, including VR FEST’s Best VR Commercial/Branded Entertainment and a Lumiere Award for VR. Currently, Ms. Camera is an advisor to the Women in XR Fund and a board member of the Advanced Imaging Society. She graduated with an MBA from the University of Southern California (USC) Marshall School of Business.