My colleague Holger Mueller and I are in San Francisco this week attending BoxWorks, Box's annual user conference. Over the last few years Box has evolved their story from being just a cloud based file synchronization and storage (EFSS) company to more of a content-centric platform.  

Here are the things I'd like to hear about at BoxWorks 2015:

- Collaboration: What’s happening with BoxNotes? How about basic features like commenting, annotating, sharing, etc. 
- Task Management: One of the keys to collaboration is providing structure, organization and accountability. Today the task management features are very basic, what's coming?
- Metadata and workflow: These two architecture components are part of Box's great differentiation. What's happening with these features?
- What's In Box: The issue I have with Box is that unless someone sends you a link, it's pretty difficult to know what's in there. I want to know what's happening around analytics, dashboards, recommendations. (for people, content, actions, etc...)
- More than just files: I'd like to see Box be far more of an aggregation engine. Show files stored in other repositories, or perhaps not even files at all!  ex: webclip a website to Box, share a link to a Youtube video or Google Map.

Holger has lots of questions about Box's infrastructure, architecture, datacentres, app dev platform, and more.

Here's a short video from Holger and I discussing our hopes for BoxWorks. Enjoy...


Additional Reading

Box Hits Puberty and Starts the Journey From Product to Platform  (BoxWorks 2014)

Up Up and Away. Box Makes Their Enteprise Application Vision A Reality   (BoxWorks 2013)


Business Research Themes