For 35 years now, a body of data protection jurisprudence has been built on top of the original OECD Privacy Principles. The most elaborate and energetically enforced privacy regulations are in Europe (although well over 100 countries have privacy laws now). By and large, the European privacy regime is welcome by the roughly 700 million citizens whose interests it protects.

Over the years, this legal machinery has produced results that occasionally surprise the rest of the world. Among these was the "Right To Be Forgotten", a ruling of the European Court of Justice (ECJ) which requires web search operators in some cases to block material that is inaccurate, irrelevant or excessive. And this week, the ECJ determined that the U.S. "Safe Harbor" arrangement (a set of pragmatic work-arounds that have permitted the import of personal information from Europe by American companies) is invalid.

These strike me as entirely logical outcomes of established technology-neutral privacy law. The Right To Be Forgotten simply treats search results as synthetic personal information, collected algorithmically, and applies regular privacy principles: if a business collects personal information, then lawful limits apply no matter how it's collected. And the self-regulated Safe Harbor was found to not provide the strength of safeguards that Europeans have come to expect. Its inadequacies are old news; action by the court has been a long time coming.

In parallel with steadily developing privacy law, an online business ecosystem has evolved, centred on the U.S. and based on the limitless resource that is information. Fabulous products, services and unprecedented economic success have flowed. But the digital rush (like gold and oil rushes before it) has brought calamity. A shaken American populace, subject to daily breaches, spying and exploitation, is left wondering who and what will ever keep them safe in cyberspace.

So it's honestly a mystery to me why every European privacy advance is met with such reflexive condemnation in America.

The OECD Privacy Principles safeguard individuals by controlling the flow of information about them. In the decades since the principles were framed, digital technologies and business models have radically expanded how information is created and how it moves. Personal information is now produced as if by magic (by wizards who make billions by their tricks). But the basic privacy principles are steadfastly the same, and are manifestly more important than ever. You know, that's what good laws are like.

A huge proportion of the American public would cheer for better data protection. We all know they deserve it. If American institutions had a better track record of respecting and protecting the data commons, then they'd be entitled to bluster about European privacy. But as things stand in Silicon Valley and Washington, moral outrage should be directed at the businesses and governments who sit on their hands over data breaches and surveillance, instead of those who do something about it.

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