I had the opportunity to give a Competitive Advantage talk at this year’s MIT Sloan Sports Analytics Conference and they recently posted a recording of the session on YouTube, so I’m excited to share it with you all here.

In the presentation I try to remind everyone that while CRM might not be as “sexy” as some other current big data and analytics topics, the importance it plays in your business cannot be overlooked. Then I go through several examples of ways CRM both consumes and creates data along with some insights you can get from it. I hope you enjoy it!