We had the opportunity to attend Kronos’ very first analyst day, held at the vendor’s new headquarters outside of Boston. It was the first day at the office for many of the executives and employees, a very nicely remodeled older office building (the former Wang HQ), with many interesting and useful features and capabilities. Interestingly there are no rooms, corner offices etc. facing the windows. The idea is to allow as much possible day light to flood the building. Not even CEO Ain has an office with a window.
 

So, look at my musings on the event here: (if the video doesn’t show up, check here)


 
 
No time to watch – here is the 1-2 slide condensation (if the slide doesn’t show up, check here):


 

Want to read on? 

Here you go: Always tough to pick the takeaways – but here are my Top 3:



 
Ain opens 1st Kronos Analyst Day
Kronos keeps growing in all dimensions. Kronos keeps doing well, having achieved the 1B milestone a few years ago, delivering 1.3B US$ in the last financial year and now aiming at 1.4B US$. The growth is documented in headcount, too – Kronos hired 1000+ in the last 12 months, one additional reason to open the new headquarters. And Kronos has left itself some room to grow – there is still space in the new office building.



 
Workforce Ready Key Directions
Workforce Ready. Kronos’ SMB product is doing well. Adding and cross selling HCM capabilities seems to be something that Kronos has mastered well. The vendor claims they are the fastest growing HCM product, that has passed +100M US$ already. The functional highlight was improved reporting with new dashboards, an updated user interface and new mobile capabilities.



 
Workforce Central Directions

Workforce Central. Kronos’ larger enterprise product is doing well as well. Often used in conjunction with other HCM products, it has undergone, and will see more API work. RESTful integration is the writing on the wall. And it would not be Kronos if the vendor would not spend R&D on more advanced scheduling capability as well as new schedulers. Improved integration into 3rd party HCM products is another key investment theme.

 

MyPOV

Kronos is investing in product and growing on all fronts. It has carved out a working niche in SMB and has become the ‘Switzerland’ that can partner with the likes of Oracle, SAP and Workday for Workforce Management capabilities. It seems like competition in the field and is building out its capabilities. Good news for customers is that Kronos has overcome technical challenges from the past, and now offers a stable, reliable workforce management system, that clients need and deserve.


 
On the concern side, Kronos remains a conservatively run company. As it competes with vendors with more enterprise software DNA, it can find itself on the backfoot when it comes to visionary and sometimes flashy announcements. Customers should ask and dig deeper on Kronos’ innovation pipelines and plans, and likely are not going to be disappointed. Kronos has a large development team and is working on many new workforce management capabilities.


Stay tuned for Kronosworks later this year in Las Vegas, I am certain we will know a few things more about what’s next for Kronos customers.

 
    Want to learn more? Checkout the Storify collection below (if it doesn’t show up – check here).


    Business Research Themes