New Report Showcases Constellation’s 2012 Mid-Market Customer Survey
Software Priorities and Expectations of Mid-Market Organizations Examined
SAN FRANCISCO – October 10, 2012 Constellation Research, Inc. the research and advisory firm focused on disruptive technologies announced the publication of its latest Trends Report, Mid-Market Customers Still Seek Turnkey, Last-Mile Solutions, a new research report authored by R “Ray” Wang. This report showcases Constellation’s mid-market customer survey for 2012 with responses from 339 participants.
Mid-market organizations often lack the IT staffing and total IT budgets to support the level of complexity and customization large enterprises can afford. However, organizations in the mid-market face similar business challenges as their competitors in the enterprise market, including uncontrollable macro-economic conditions, new paradigms for work, changing business models and adoption of disruptive technologies. Thus, mid-market organizations seek turnkey solutions from vendors that allow them the ability to scale up, simplify complexity and deliver immediate business value.
Notable trends contained in this report include:
- Continued prioritization of turnkey solutions that allow mid-market customrs to scale up, simplify complexity, and deliver immediate business value
- Matrix Commerce technologies (mobile, ecommerce, payment systems) top the disruptive tech wish list
- 2013 IT budget plans appear to have stabilized. Less respondents expect a reduction in budget in comparison to 2012.
- Expectations of operational excellence from implementation partners
- Changes in vendor mindshare for application upgrades or replacements.
“The mid market is the fastest growing segment of the market and has traditionally been neglected by technology providers and legacy analyst firms. Our research reveals what mid market vendors expect from their partners” said Wang about his latest report.
This latest report fits into Constellation’s business-focused research themes:
- Matrix Commerce
- Technology Optimization & Innovation
THE REPORT
More information about “Mid-Market Customers Still Seek Turnkey, Last-Mile Solutions” can be found here: http://constellationrg.com/research/2012/10/mid-market-customers-still-s...
ABOUT R “Ray” Wang
R "Ray" Wang is the CEO and Principal Analyst at Constellation Research, Inc. A background in emerging business and technology trends, enterprise apps strategy, technology selection, and contract negotiations enables Ray to provide clients and readers with the bridge between business leadership and technology adoption. Prior to founding Constellation, he was a founding partner and research analyst for enterprise strategy at Altimeter Group and one of the top analysts at Forrester Research for enterprise strategy.