Constellation Research announced today the appointment of Peter Kim as Chief Strategy Officer and Principal Analyst. Kim, whose research focuses on Digital Marketing Transformation, expands Constellation’s ability to provide marketing leadership research/solutions to its early adopter clients worldwide. The addition of Kim, a leading analyst in digital marketing and social business, signals Constellation's growing momentum in bringing together the brightest, innovation-minded analysts to serve its early adopter clients the most comprehensive analysis of disruptive technologies.
As Chief Strategy Officer and Principal Analyst, Kim will focus on the intersection of marketing and technology, where brands need more help than ever orchestrating platforms and service providers to deliver innovative customer experiences. Kim’s research agenda will provide guidance to CMOs, CXOs, and business strategists in the rapidly evolving area of Digital Marketing Transformation.
“Constellation Research has been disrupting the research industry model and I’ve sought to do the same in my work over the past two decades as a strategist, marketer, consultant, and industry analyst,” said Kim. “I’m delighted with the opportunity to take my talents to Constellation Research.”
Peter Kim was previously Chief Solutions Architect at Dachis Group, a multi-million dollar business advisory firm that pioneered the discipline of social business design. Prior to Dachis Group, Kim was an analyst at Forrester Research, where he helped brands take advantage of the rapid rise of corporate social media.
“I'm truly excited to have Pete on the team as a colleague and peer. His ability to identify astute insights for marketing executives and grow multi-million dollar businesses is bar none in the industry research world”, said R “Ray” Wang, Constellation Research Founder and Chairman “Pete's arrival will help our clients with co-creation and co-innovation in world of digital disruption. His domain expertise will bring gravitas to our Digital Marketing and Customer Experience business themes. We're honored to have him on the team."
Peter Kim Biographical Information
Peter is Chief Strategy Officer at Constellation Research, Inc. Prior to Constellation, Peter held a variety of roles at Dachis Group including Chief Strategy Officer, where he built a multi-million dollar strategy consulting practice from scratch and guided the firm to a successful exit via acquisition. Previously he was an analyst at Forrester Research, focusing on the intersection of social technology and marketing strategy where he won awards for best research and top keynote.
Earlier, Peter led international marketing operations and was head of global digital marketing at PUMA AG.
Peter has been quoted by media outlets including CNBC, CNN, NPR, and The Wall Street Journal and featured as a speaker at events including SXSW, Web 2.0 Expo, and Enterprise 2.0. He is co-author of the book Social Business By Design and drives global industry discourse at beingpeterkim.com and as @peterkim on Twitter.
Peter holds degrees from the Darden School at the University of Virginia and the University of Pennsylvania.
Peter Kim’s 2014 Research Agenda
Research will focus on Digital Marketing Transformation and Customer Experience.
- Social Business and Beyond
- The New Marketing Technology Stack
- Delivering on the Promise of Omnichannel
- The Realities of Real-Time Marketing
- Advocacy in the Age of Big Data
- How To Select the Right Marketing Service Provider
- Rebooting the Advertising Agency
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