Natalie Petouhoff HeadshotJanuary 28, 2014, Santa Monica, CA  – Constellation Research, Inc., the award-winning research and advisory firm focused on how disruptive technologies transform business models announced today the addition of Dr. Natalie Petouhoff to the research team as Vice President and Principal Analyst covering digital marketing. Dr. Natalie whose research focuses on Digital Marketing Transformation, Next Generation Customer Experience and Data to Decisions expands Constellation’s ability to provide practical business and leadership transformation research/solutions to its early adopter clients worldwide. 

The addition of Petouhoff, a leading analyst in providing companies with solutions that drive increased customer lifetime value and social return on investment (ROI), signals Constellation’s commitment to providing its clients with the most comprehensive analysis of disruptive technologies that drive real business results.

As a Vice President and Principal Analyst at Constellation Research, Inc, Petouhoff will be working with Fortune 100 and 500’s Senior Leadership teams to create strategic marketing and customer experience solutions along with the big data insights to inform programs to engage customers, build brands and grow businesses.

“I’m excited about the opportunity to leverage all my experience from my roles diverse in Marketing/ PR, Sales, Customer Service, Customer Experience and Product Innovation— to provide down-to-earth guidance, with a strong cross-functional point of view for clients looking to integrate and leverage their people, process and technology across and within their company” says Petouhoff.

Combining her experience as a Chief Strategist for a Social and Digital Marketing Agency, Forrester software analyst, PWC software systems integrator and change management consultant, Petouhoff will guide executive think tanks in open discussion about how the C-suite can take ownership of technology decisions and transform them into initiatives designed derive ROI from customer and social media engagement.

“We’re excited to have Natalie join us to add to our CMO and Customer Experience offerings. At a time when legacy analyst firms have driven out their star analysts by artificially dividing their teams into research and consultants, Constellation is taking a different approach,” noted R “Ray” Wang, Founder and Chairman, “Our clients seek experts who can not only ascertain insights and deliver analysis, but also provide much needed training, education, and advisory.  Natalie’s cross-functional expertise is what’s needed for clients who want to dominate digital disruption.”

Dr. Natalie Petouhoff will begin taking briefings immediately. Contact Constellation Research directly to set up a briefing.

Geo: Los Angeles, CA

Dr. Natalie Petouhoff Biographical Information

As a Vice President and Principal Analyst at Constellation Research, Inc, Dr. Natalie Petouhoff works with Fortune 100 and 500’s Senior Leadership teams to create strategic marketing and customer experience solutions which engage customers, build brands and grow businesses. Combining her experience as a former Forrester software analyst, PWC software systems integrator, Chief Strategist for Social and Digital Agency and a change management consultant, Petouhoff leads executive workshops to discuss to not only choosing the right software, but understanding how to derive ROI from customer lifetime value initiatives and social media / digital customer engagement. She leverages her pragmatic experience from roles diverse as—Digital / Social PR, Marketing, Sales, Customer Service, Customer Experience and Product Innovation— to provide down-to-earth guidance for clients. 

And as a keynote speaker and storyteller, Petouhoff shares the hottest trends & how to’s of industry leaders— the top strategies to deliver excellence at scale in marketing automation, next generation customer experience, social analytics and big data business insights. Petouhoff's experiential knowledge comes from working with a wide range of industries and brands such at General Electric, General Motors, HP, Sony Pictures Entertainment and various sports teams and their management.

Petouhoff teaches at UCLA’s Anderson School of Management Summer Institute in Managing Enterprise in Media, Entertainment & Sports. Petouhoff stays on the cutting edge by being on the advisory board of several start-ups, works with VCs and is often asked for her pragmatic and poignant point of view by the New York Times, Fast Company, Forbes, Huffington Post, TV, radio and other global outlets.

Petouhoff's foundation was built in the world of engineering where she learned strategic thinking that could be easily applied in the real-world and deliver concrete results. She studied at University of Michigan where she obtained her B.S. and M.S. in Metallurgy and Material Science Engineering. She was awarded a Fellowship by General Motors to continue her education in engineering at UCLA, where she graduated in Material Science and Metallurgical Engineering.

Petouhoff currently serves on the Board of Advisors for UCLA Extension's Management and Business Programs. This program has been delivering practical education since in 1917, serving nearly 100,000 students each year. 

Dr. Natalie Petouhoff’s 2014 Research Agenda

Research will focus on Marketing Automation, Next Generation Customer Experiences and Social Analytics

  • Marketing Is the New Customer Service
  • Customer Service is the New Marketing
  • It’s The Age of Common Sense
  • The More Things Change, The More They Stay The Same
  • Social Business Requires Leaders To Self-Reflect
  • You Can’t Get To “Tomorrow” With Yesterday Thinking; Results Require Transformative Strategy
  • Social Media: The Witness Factor and How It’s Alone Transforming Business Strategy & Behaviors


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