We are attending Sapphire 2014 in Orlando and it’s time to see how the SAP under soon to be sole CEO Bill McDermott will start messaging and communicating


And different it was with a 30 minute start with young leaders presenting how they change things with Innovation, being polyglot, starting radio stations in Africa and learning to code. Nice – but begged the question what it had to do with SAP and why it got so much room in the keynote. 

So here are my top 3 takeaways from the keynote – enriched by impressions and answers from the press conference

  • Simplicity comes back – The new mantra is all around simplicity. Always a good message as enterprises battle complexities. For SAP (and all enterprise software vendors) it’s not easy to create simplicity, as to make simplicity happen - a lot of complexity needs to be mastered behind the scenes. And when errors are made or leaks happen, that complexity gets exposed and it is never a pretty picture. But let’s give SAP credit for making it the new leitmotiv and watch through the next quarters as the simplicity message materializes. 


  • Fiori blossoms without price tag - SAP (finally) turned the corner on the licensing. Barring more details, it sounds like maintenance paying customers will get Fiori for free, customers who have licensed Fiori will get a credit towards future purchases. It’s good to see SAP addressing the issue, which became probably quickly untenable. The question remains how SAP will be able to charge for innovation in the grey areas of integrating existing and new IP assets.


  • Ariba gets a boost – The probably most impactful announcement (and the press release is not out) is SAP giving a boost to Ariba with a 30 day free offer to get suppliers on to the Ariba Network. A good move as Ariba is one of the hidden and highest potential assets for SAP and its customers. 

MyPOV – A good start for SAP’s Sapphire conference – though a slow start to the keynote. But then McDermott laid out the challenges for SAP ahead – simplicity. It is good to see that simplicity goes beyond products – but also the simplicity (and ease) to do business with SAP. Now we have to see what happens in the next days and next quarters where and what SAP will deliver and how.

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And more on overall SAP strategy

  • What I would like SAP to address this Sapphire - read here

  • News Analysis - SAP becomes more about applications - again - read here

  • Market Move - SAP acquires Fieldglass - off to the contingent workforce - early move or reaction? Read here.

  • SAP's startup program keep rolling – read here.

  • Why SAP acquired KXEN? Getting serious about Analytics – read here.

  • SAP steamlines organization further – the Danes are leaving – read here.

  • Reading between the lines… SAP Q2 Earnings – cloudy with potential structural changes – read here.

  • SAP wants to be a technology company, really – read here

  • Why SAP acquired hybris software – read here.

  • SAP gets serious about the cloud – organizationally – read here.

  • Taking stock – what SAP answered and it didn’t answer this Sapphire [2013] – read here.

  • Act III & Final Day – A tale of two conference – Sapphire & SuiteWorld13 – read here.

  • The middle day – 2 keynotes and press releases – Sapphire & SuiteWorld – read here.

  • A tale of 2 keynotes and press releases – Sapphire & SuiteWorld – read here.

  • What I would like SAP to address this Sapphire – read here.

  • Why 3rd party maintenance is key to SAP’s and Oracle’s success – read here.

  • Why SAP acquired Camillion – read here.

  • Why SAP acquired SmartOps – read here.

  • Next in your mall – SAP and Oracle? Read here.

And more about SAP technology:

  • News Analysis - SAP moves Ariba Spend Visibility to HANA - Interesting first step in a long journey - read here

  • Launch Report - When BW 7.4 meets HANA it is like 2 + 2 = 5 - but is 5 enough - read here

  • Event Report - BI 2014 and HANA 2014 takeaways - it is all about HANA and Lumira - but is that enough? Read here.

  • News Analysis – SAP slices and dices into more Cloud, and of course more HANA – read here.

  • SAP gets serious about open source and courts developers – about time – read here.

  • My top 3 takeaways from the SAP TechEd keynote – read here.

  • SAP discovers elasticity for HANA – kind of – read here.

  • Can HANA Cloud be elastic? Tough – read here.

  • SAP’s Cloud plans get more cloudy – read here.

  • HANA Enterprise Cloud helps SAP discover the cloud (benefits) – read here.

Find more coverage on the Constellation Research website here.