When it comes to building customer, employee and personal relationships, it’s about the process and the time you put in, not just the end goal.

DisrupTV recently caught up with Rhonda Vetere, author of the new book “Grit & Grind: 10 Principles for Living an Extraordinary Life,” to discuss secrets around becoming a stronger leader, team member and even finding success in your personal life.

The top principles in her new book highlight what we should engrain into our everyday lives. It’s not just for top management but for any time in your career path. One big principle that stuck out to me: time accountability (I feel late if I’m not at least five minutes early!). Being late everywhere you go, especially to work meetings she explained, is not respectful of time (one of our most essential assets), and this change will make a huge impact to those around you and for yourself. Lead by example. You are showing respect to your peers, friends and other people within your network and also setting expectations for others to follow.

Building Business Programs Around People

It’s doesn’t matter how you do business, what channels you use, and how you engage, sell or communicate. Fundamentally, it’s about people and human relationships. Technology may improve the way we do things, but we need to focus on the people on either end of the relationship, explained Nicole France, VP & Principal Analyst at Constellation Research.

During her interview, she discussed some of her latest research about the intersection and correlation of customer engagement and employee engagement. If your are employees are treated well, you will see much higher customer engagement and satisfaction due to the happiness of your employees. This is an extremely important piece to the equation that many companies don’t seem to understand. At the end of the day, people are always your most important asset.  

Marketing is Data-Inspired Not Data-Driven

DisrupTV also caught up with Mayur Gupta, CMO at Freshly. He’s a technologist who has transitioned over the years into the marketing realm. He deeply believes that it’s not an art and science, but science in art and art in science. You can’t isolate the two, especially with the increase of new technologies, such as AI and machine learning.

We aren’t being replaced. We have more opportunities to continue to add human value using science. There are so many breadcrumbs of data signals, and it’s not humanly possible to connect all of those pieces. How do you amplify AI combined with human empathy and value? It’s about finding the middle path to maximize your programs while supporting the people doing the day-to-day efforts.

This is just a small glimpse at the great advice shared during the show. Please check out the full discussions in the video replay here or the podcast.

Tune in every week for DisrupTV, hosted by Vala Afshar and R “Ray” Wang, on Fridays 11 AM PT/2 PM ET. Tomorrow is bright! Technology can transform leaders, teams, organizations and industries.