Golden, Colorado  based Net-Results offers a disruptive technology within the broader marketing automation space. The company links online behavior to database segmentation in a new way. Rather than define an action, such as creating an alert, and then applying the function to a subset of the database, Net-Results allows you to first build the segement and then apply different functionality to it.

For example, a trigger could be set to send an alert to the sales department to follow up with any prospect in a certain segment who views the pricing page for more than 30 seconds. An email could then be sent to that same segment describing the different packages offered.  The email could direct readers to a separate form for people in just that segment to fill out.

Since Net-Results is integrated with CRM packages such as Salesforce and SugarCRM segments can be based on data stored those systems. So a segment could be based on industry in addition to how the web site is used. A list of some data available for segmentation includes:

Website Visit Activity

  • Website Visit Duration
  • Specific Page Viewed or Not Viewed
  • Number of Page Views
  • Number of Visits
  • Most Recent Visit

CRM Data

  • First Name
  • Last Name
  • Company
  • Title
  • Email
  • Phone (Work, Mobile, Home)
  • City
  • Account

Email Activity

  • Did or Did Not Receive/Open/Click/Visit Site/Bounce/Unsubscribe
  • List Membership

Web Form Interaction

  • Traffic Sources
  • Search Phrase 
  • Search Engine Used
  • Paid vs. Natural Search
  • 3rd Party Referring Site
  • Google AdSense

Lead Scoring

  • Qualified
  • Total lead score
  • Contact score
  • Activity score
  • Engagement score
  • Manual score
  • Landing page visited

Net-Results is actively recruiting partners and hiring. A good contact at the company is Chaz Daum  at 303-771-2552