Constellation Research Announces New VP of Sales for End User Communities

Terence Vaughan brings over 15 years of experience in developing and managing strategic business relationships, sales and account management with global organizations. Throughout his career, Vaughan has proven himself a leader as he has routinely developed strategic relationships with key industry business leaders in Finance, Technology and Transportation; resulting in global long term consulting engagements. 

“Clients seek trusted advisors in their research sales teams which is why we're excited to have Terence on board,” said Constellation Research CEO, R “Ray” Wang. “Terence brings not only the experience and enthusiasm our clients expect, but also a refreshing relationship-focused approach tailored around our client's requirements.  Unlike the legacy analyst firms who often push large expensive research contracts barely read by the team, Constellation's offerings allow clients to flex up and flex down on what they need in research as a service, advisory, events, and career developing opportunities.  Terence will play a critical role in ensuring our client's success.”

“I am impressed by Constellation’s organic approach to the enterprise.  As opposed to many analyst research firms which focus on driving change through one or two business units – Constellation’s approach targets the needs and challenges of the entire organization. I look forward to working with this stellar team of analysts to bring real value to our clients” said Terence Vaughan, VP of Sales and Business Development, Constellation Research.

Terrence’s past roles have included VP of Sales at Gemba Systems; a start up IT consulting services firm; where he was responsible for building the sales infrastructure as well as all aspects of business development and sales.  In addition, Vaughan has held key sales and business development roles at Valtech, PeopleSoft, and Eastman Kodak. He attributes his success to his ability to establish trusted and collaborative relationships with his clients where he understands their perspective and strategizes with them to achieve their goals. 

Vaughan is a graduate of New York University.

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ABOUT CONSTELLATION RESEARCH, INC.

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Constellation Research is an award winning, specialty research and advisory firm that serves business leaders who seek to unleash the power of emerging and disruptive technologies.  Our analysts start by understanding the business objective, applying real world experience and insights, and then incorporating disruptive technologies and business models as appropriate.  We cater to board of directors and c-suite executives looking for an edge in business model and technology innovation.  Research outputs always provide an insightful buy-side point of view.

Why Your Mission Is Our Mission

In today’s business environment, the rate of change is not only constant, but also rapidly escalating.  New business models by upstarts disrupt competitors with increasing frequency in all industries and markets.  In just 10 years, even 5 years, or dare say 24 months, many established companies have been left vulnerable, beaten down, and toppled by new upstarts.  Why? Business leaders have been too slow to react to their customers and the changes happening in the societal, technological, environmental, economic, and political fronts.

In business models, products are now excuses to sell services.  Product innovation cycles have shortened from years to months to weeks.  On the work front, five generations in the workforce disagree on where to work, how to work, when to work, and why to work.  Add the current trend of consumerization of IT to the pace of change and business leaders must strategically determine which new technologies should be considered.

Unfortunately, the legacy research analyst firms and advisory firms continue to fail their clients when faced with these new challenges. Why? Their myopic focus on an IT centric point of view ignores the realities of the market.  In fact, Constellation estimates that the average IT budget is down 5% year over year and at best up 2% among the most innovative companies.  However, tech spending is up on average 18 to 22% at the most innovative firms.  What’s happened? The buying power has shifted and business leaders increasingly take control of how they are applying technologies to their business while whittling down the corporate IT budget for operational efficiencies.

Why Your Success Is Our Objective

We’re business leader and business value focused. Constellation differentiates itself in the market in two ways by:

• Focusing on the board room and C-suite point of view.  Constellation’s research addresses the needs of boards, CEOs, CFOs, CIOs, CMOs, CHROs, CPOs, CSCOs, and COOs.
• Addressing the business problem first.  Research starts by addressing business value and then applying where disruptive and emerging technologies may play a role.

The result – Constellation serves as a coach and advisor to senior business leaders working on tough business problems including:

• The future of work
• Next generation customer engagement
• Matrix commerce across the supply and demand chain
• Digital marketing transformation
• New organizational models including People-to People Networks
• The new C-suite
• Big data, decision systems, and information management
• Business value frameworks and metrics for success
• Energy management and green tech
• Legacy technology optimization

We look forward to serving you with Insight, Inspiration, and Impact.

*Constellation Research, Constellation SuperNova Awards and the Constellation Research logo are trademarks of Constellation Research, Inc. All other products and services listed herein are trademarks of their respective companies.

Press Contacts:

Contact the Media and Influencers relations team at Press (at) ConstellationRG (dot) com
 for interviews with analysts.

Sales Contacts:

Here’s how to reach our sales team: