Birst Inc, a Cloud BI company has completed a $38 million investment led by Sequoia Capital. Founded by Siebel alumni Brad Peters and Paul Staelin (where they developed the Siebel analytics product lines) Birst is headquartered in San Francisco. In addition to gaining new customers, Birst is expanding into Europe, Asia and the Middle East and growing its partner and technology alliances.
New customers include American Express, Build.com, Cisco, CSC, InterContinental Hotels Group, Ingram Medical, Johnson Controls, Leapfrog, NCC Media, New South Wales Government, Nippon Life, Reckitt Benckiser, Samsung, Schneider Electric, Sunny Delight, and Virgin HealthMiles. Birst also continues to expand its indirect embedded business, adding FICO, Navis, OpenText, Trimble and Valen to the list of software providers who use Birst analytics within their products.
New partnerships include Acumen, Analytics8, Audaxium, CorSource, Eagle Creek, The Pedowitz Group, Projectline, TeleTech and 3Coast. In addition new strategic alliances were formed with Amazon, NetSuite, and Marketo.
“This investment furthers our ability to strengthen our solution and will allow us to offer it around the world.” said Brad Peters, CEO and Co-founder of Birst.
The new funding will be used to further expand internationally, grow sales and marketing and invest in new product capabilities.
