With powerful big data analytics tools, digital businesses are scooping up data from consumers and archiving it until they can determine how they should analyze it. While there’s huge potential in analyzing this data, businesses need to respect the privacy of their customers and provide their customers fair value in exchange for their data. This means entering into a pact with customers, Constellation has termed, ‘Big Privacy’. 'Big Privacy’ calls on companies to practice restraint, transparency and provide customers fair value in exchange for personal data. Big privacy is designed to be an open conversation between business and consumers, and will play an essential role in ensuring we make progress toward realizing the benefits of big data analytics.
"Big Privacy": The New Big Data Privacy Pact with Steve Wilson
Resources:
Big Privacy Rises to the Challenges of Big Data - by Steve Wilson
