I'm analyzing live from Amazon's AWS reInvent conference in Las Vegas. The conference is seeing record attendance, with over 19k attendees, more than doubling compared to the 2014 edition. 
 

Here's my analysis of the announcements made in the keynote:

 

If you don't have a chance to watch - here are my key takeaways:

 
  • Database remains core - Not only is Aurora doing well, but AWS announced MariaDB as their 6th database offering. Continuous migration services were announced, as well as  a schema conversion tool across all 6 supported AWS relational databases. Jassy shared that 80% could be migrated automatically.
     
  • Amazon QuickSight - Probably the most powerful product announcement, with a strong appeal for business users. Making sense of data automatically, then visualize it for further analysis and put it into storytelling capabilities is very attractive to business users. It needs better visualization, but impressive scope for a V1.
     
  • Enterprise Focus - AWS is addressing again the security concerns enterprises have with cloud. With Inspector and Config Rules there are now software based offerings to make sure information and processes in AWS Cloud are safe and compliant. So when enterprises move they need to get their data their, and AWS announced Snowball, a secure way to ship a 50 TB box (or more of them) from on premisses to AWS. But with all software support, human skills are still in demand, and along these lines it is good to see Accenture announcing on stage to form a dedicated AWS consulting unit. 

    MyPOV

    A very good start for AWS reInvent, with a lot of announcements and new capabilities. Good to see AWS getting better at taking away the main inhibitors and concerns for enterprises starting with security, data migration and trusted advisors / people skills. 
     
    On the concern side AWS is announcing a lot of things and innovating at rapid pace, to stay on top of that is a challenge for professionals and enterprises. Amazon will have to think about more innovative ways on know how distribution and certification at some point.
     
    Stay tuned for more updates.
     
    More on AWS
    • Event Preview - AWS reInvent 2015 - watch / read here
    • Event Report - AWS Summit Berlin - AWS spricht Deutsch - but when will the Germans speak cloud? Read here
    • News Analysis - AWS learns Hindi - Amazon Web Services announces 2016 India Expansion - read here
    • Event Report - AWS Summit San Francisco - AWS pushes the platform with Analytics and Storage [From the Fences] read here
    • Event Report - AWS re:invent - AWS becomes more about PaaS on inhouse IP - read here
    • AWS gives infrastructure insights - and it is very passionate about it - read here
    • News Analysis - AWS spricht Deutsch - the cloud wars reach Germany - read here
    • Market Move - Infor runs CloudSuite on AWS - Inflection Point or hot air balloon? Read here
    • Event Report - AWS Summit in SFO - AWS keeps doing what has been working in the last 8 years - read here
    • AWS  moves the yardstick - Day 2 reinvent takeaways - read here.
    • AWS powers on, into new markets - Day 1 reinvent takeaways - read here.
    • The Cloud is growing up - three signs in the News - read here.
    • Amazon AWS powers on - read here.
    Find more coverage on the Constellation Research website here and checkout my magazine on Flipboard and my YouTube channel here