Andres Botero, who worked at Siebel Systems as Group Manager of Worldwide Operations, has joined Steelwedge Software as Chief Marketing Officer. Founded in 2000, Steelwedge improves sales and operations planning by adding automated collaboration and analytics to the process. In his new role Botero will be responsible for will be responsible for strategy, positioning, product marketing and marketing operations.
Steelwedge products build consensus among sales, marketing, finance, and the supply chain about future product demand so that companies can better understand why it fluctuates, balance capacity with sales, connect sales and operations with financial planning, and measure performance. The company claims to have more cloud sales and operations planning deployments than all of its competitors combined. Some Steelwedge customers include Applied Materials, Canon, Hospira, Emerson, NVIDIA, Sara Lee, Sony and Syngenta.
Before joining Steelwedge, Botero was Global Lead for Supply Chain Management Marketing at SAP.