Krystle has an extensive background in developing business and marketing strategies to increase awareness and demand for both startups and established companies. She is currently SVP of Marketing and Digital Experience at Jewelers Mutual Group, a 110-year-old insurance company that is transforming into a broader jewelry services company. Prior to Jewelers Mutual Group, she drove digital transformation and eCommerce growth efforts within several organizations, including Brinks, Neiman Marcus Group, and J. Crew Group.